If you write a killer real estate blog post but neglect to spend a few extra minutes making sure it's fully optimized for better search engine ranking, you are missing a massive opportunity to build your organic traffic. 

Search Engine Optimization, commonly known as SEO, can play a critical role in helping you generate more traffic over time by opening up dozens or even hundreds of entry points on your website. If done properly, people will begin to discover your brand by visiting a blog post or web page. The big ROI payoff actually doesn't come from the increase in traffic alone. It comes from the fact that your lead's first impression of you is that you are providing helpful, relevant, well thought out content on real estate in your city - which establishes a level of trust that ultimately increases your conversion rate.

So what considerations do you need to keep in mind in order to effectively keyword optimize your real estate blog posts and website content to generate more highly qualified leads? Follow these guidelines.

Real Estate SEO for Blog Posts & Web Pages:

Uses Consistent Lead Nurturing to Build Long-Term Succcess

Leo has always been fascinated by real estate. He got his license at age 22 and has now been a full-time agent for 9 years. Early on, he enlisted the help of Zurple's automated lead nurturing and conversion software, and its paying off big time.

There's been speculation ever since the Zillow / Trulia merger about what would happen to Active Rain - the popular real estate social platform and networking forum. Today, the news broke that it's being acquired by The Ben Kinney family of companies. The Ben Kinney group also owns several other real estate brands, including Real Launch, Brivity and Blossor. So far, the initial response on Active Rain has been overwhemingly positive.

Here's the announcement email: 

It used to be a big pain in the you-know-what to record your miles each time you got in the car to drive real estate clients to viewings or to head to an open house - especially if you forgot a pen. Thankfully, GPS and technology have made the process much easier. 

There are lots of great apps you can use to track work miles, and these are a few of our favorites.

As aspiring real estate agents study for their licensing exam, they begin to realize that while they are getting lots of information on the buying and selling process, they aren't getting much information on how to actually manage and grow a successful real estate business. That's where real estate agent success books come to the rescue! Take it upon yourself to learn how to improve your real estate marketing and grow your business. Please note, links to Amazon are included for each book, but please feel free to look them up at your favorite bookseller.