Branding a brokerage is a big job, and it's one that can have a tremendous impact on the success of your business. Coming up with a compelling brand identity can be a struggle for a newly established independent broker, but there are some key branding guidelines that will help you develop a new brand (or improve an existing one). 

In today's Agent Insights - Fred Griffin, a 30-year Licensed Real Estate Broker in Tallahassee, Florida, talks about how your neighbors can deter potential buyers and create issues with your home sales -  and offers advice on how to deal with them.

Social media can be a powerful tool for agents and brokers looking to grow their business, but it can also be very time consuming. The process of coming up with new, engaging content to post is a difficult one - and most online resources are vague. That's why we decided to provide you with a list of updates you can copy, paste and customize on your business page! Anything that needs to be edited will appear in blue.

Mark Gordon: A Case Study

Broker with Diverse Background Uses Zurple to Wow Leads

Mark's journey to becoming a broker has been an adventurous one. He has served as a trade show business owner, a ski resort foreman and a city councilman. It was during his time in the city council that he discovered his passion for real estate.

Ever see something clever and immediately say, "why didn't I think of that?" Whatever "that" is - it qualifies as a life hack - which is to say, a tip or trick that makes your life a little easier. I've seen hundreds of them, each more clever than the last. Here are a few you can use to make your day-to-day real estate tasks a little simpler to execute.