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Jessica Schweppe

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Recent Posts

3 Ways Real Estate Blogging Helps Grow Your Business

Posted by Jessica Schweppe

Nov 6, 2014 8:00:00 AM

One question I frequently get from agents is, “How does real estate blogging actually help my business?”

This is one of my favorite questions to answer. As an avid blogger (and advocate of blogging for business), I can promise you it’s worth the effort and time commitment - here’s why:

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Topics: Building Your Brand


4 Easy Real Estate Marketing Wins

Posted by Jessica Schweppe

Nov 5, 2014 8:00:00 AM

The simplest things are often the most easily overlooked – and that can certainly be true when it comes to real estate marketing. Today, I challenge you to review some of the most basic elements of your real estate marketing to determine if any of the following apply to you:

  • Are you missing opportunities to drive traffic to your website?
  • Do your clients know how to reach you if you don’t pick up the phone?
  • Are you maximizing all of your online profiles for optimum branding? 

You won't be, with these four easy real estate marketing wins!

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Topics: Practical Advice, Building Your Brand


A Real Estate Industry Apology Letter to Buyers and Sellers

Posted by Jessica Schweppe

Nov 4, 2014 8:00:00 AM

In this week's Agent Insights, Bryan Robertson joins us with some insight on the big problems that plague client / agent relationships. Today, he shares a brutal look at some common real estate misdemeanors and offers a sincere apology with an open letter to consumers. 

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Topics: Agent Insights


How to Drive Traffic to Your Real Estate Website

Posted by Jessica Schweppe

Oct 30, 2014 8:00:00 AM

So you have a real estate website and you added great content –
now how do you get traffic? 

To effectively drive traffic to your site or blog, there are three key factors you need to consider:

  • Desired Audience
  • Website & Blog Post SEO
  • Paid Promotion

Step One: Identify Your Target Audience

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Topics: Practical Advice, Lead Generation & Engagement


5 Spooktacular Real Estate Marketing Ideas for Halloween

Posted by Jessica Schweppe

Oct 29, 2014 8:00:00 AM

What’s the one holiday weekend a year you’re guaranteed to have leads literally lining up at your front door?

Halloween!

Get into the spirit of the season and use these 5 holiday-themed tips to boost new business:

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Topics: Practical Advice


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