On this edition of Agent Insights we feature guest blogger Myrl Jeffcoat, a real estate agent from Sacramento, CA. For more from Myrl be sure to check out her website and Active Rain profile! 

Real estate is a people-driven business, which means that building rapport is essential. After all, for buyers to select you as their agent, there needs to be a likeability factor that sets you apart from the competition.

On this edition of Agent Insights we feature Mimi Foster, a real estate agent from Colorado Springs, CO shares with us what should be on your business card. For more from Mimi be sure to check out her website and Active Rain profile! 

As a real estate agent, one of the most important aspects of your job is ensuring that the home selling process is as smooth and seamless as possible for your clients.  Not only have they enlisted you for both your help and your expertise, but they’re looking to get the most money for their home without encountering too many obstacles along the way.

At one point in time, real estate agents solely relied on phone calls and emails when conducting business.  But, in today’s fast-paced digital world, leads seem to have less time and less patience. When they set their sights on a property, they expect an immediate response from their real estate agent. That’s where text messaging can come in handy.