Social media marketing continues to grow at lightning speed and is showing no signs of slowing down. This is great news for real estate professionals as social media is a powerful marketing tool that allows agents to connect with prospects on platforms they already use.

Agent Insights - In this edition of Agent Insights, Kevin Vitali, a Tewksbury MA Real Estate Agent servicing Northeastern Massachusetts, gives us some great tips to catch the attention of web surfers with eye-popping images for your real estate blog.

Is it worth it for you as a real estate agent to attend a real estate conference? You need to take time out of your busy schedule to be there. And there is also the financial cost that needs to be taken into account. Should you go?

Millennials are transforming the real estate market. Not only do they have higher expectations than generations past, but they are also ambitious, achievement-oriented, and always on-the-go. In fact, as of 2017, millennials have become the largest age group of homebuyers in the United States. Thus, it’s more important than ever for real estate professionals to reassess their marketing strategies and connect with their tech savvy, Generation Y clients.

If you are a real estate agent playing hide and seek with your website, the best place to make sure your website is never found is the second page of Google. If you aren't on that first page, then your real estate business will never be found. The upside for real estate agents is that local SEO is super easy. There is lest competition from larger businesses, and your audience is easier to define.