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Buyer's Agent Exclusivity Agreement: Pros & Cons

Posted by Jessica Schweppe

Jun 24, 2015 9:00:00 AM

The concept of requiring buyers to sign an exclusivity contract is a hotly debated one - and for good reason. There are lots of pros and cons - both for the agent and for the buyer. 

Pros & Cons of Requiring a Buyer's Agent Exclusivity Agreement:

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Topics: Lead Generation & Engagement


Facebook Tips for Real Estate Agents: Just Say No To Buyer Photos

Posted by Jessica Schweppe

Jun 23, 2015 9:00:00 AM

In today's Agent Insights - Janis Borgueta -  a Real Estate Agent in Newburgh, New York - offers Facebook tips for real estate agents and talks about how buyers posting photos of a home that's for sale can violate the owner's privacy and compromise a deal.

Here's Janis:

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Topics: Agent Insights


Real Estate Search Engine Optimization Guidelines

Posted by Jessica Schweppe

Jun 22, 2015 1:55:00 PM

 If you write a killer real estate blog post but neglect to spend a few extra minutes making sure it's fully optimized for better search engine ranking, you are missing a massive opportunity to build your organic traffic. 

Search Engine Optimization, commonly known as SEO, can play a critical role in helping you generate more traffic over time by opening up dozens or even hundreds of entry points on your website. If done properly, people will begin to discover your brand by visiting a blog post or web page. The big ROI payoff actually doesn't come from the increase in traffic alone. It comes from the fact that your lead's first impression of you is that you are providing helpful, relevant, well thought out content on real estate in your city - which establishes a level of trust that ultimately increases your conversion rate.

So what considerations do you need to keep in mind in order to effectively keyword optimize your real estate blog posts and website content to generate more highly qualified leads? Follow these guidelines.

Real Estate SEO for Blog Posts & Web Pages:

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Topics: Building Your Brand, Lead Generation & Engagement


Leo Gonzalez: Power Agent & Zurple User

Posted by Jessica Schweppe

Jun 21, 2015 11:00:00 AM

Uses Consistent Lead Nurturing to Build Long-Term Succcess

Leo has always been fascinated by real estate. He got his license at age 22 and has now been a full-time agent for 9 years. Early on, he enlisted the help of Zurple's automated lead nurturing and conversion software, and its paying off big time.

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Topics: Message from Zurple


Active Rain To Be Acquired by Ben Kinney

Posted by Jessica Schweppe

Jun 19, 2015 3:04:00 PM

There's been speculation ever since the Zillow / Trulia merger about what would happen to Active Rain - the popular real estate social platform and networking forum. Today, the news broke that it's being acquired by The Ben Kinney family of companies. The Ben Kinney group also owns several other real estate brands, including Real Launch, Brivity and Blossor. So far, the initial response on Active Rain has been overwhemingly positive.

Here's the announcement email: 

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Topics: Message from Zurple


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