Considering using Facebook ads to promote your real estate website, blog or listing but have no idea how to get started? You’re in the right place.

Boosting is the simplest form of Facebook paid promotion available - so it’s a great tool to explore if you’re just getting started. Today, I’m going to teach you affordable and effective way to drive your ideal leads to your site with Facebook’s “boost” tool. Before we get into the nitty gritty - use these instructions to set up your ad account: https://www.facebook.com/help/326113794144384.

"If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." ~ Guy Kawasaki

We are avid supporters (and active implementors) of inbound marketing practices - so naturally, we were excited to see that Inman hosted webinar on the fundamentals of inbound marketing for real estate. The webinar, titled "The Art of Inbound Marketing for Real Estate" - took place on March 12th, 2015. If you missed it, you can catch the replay here. 

Curious what it’s all about? Check out our recap:

If you're like most real estate agents, your ultimate success goal is to become the worst agent in your city (or if you're really ambitious, maybe even the whole state!) - but it takes a lot of diligent negligence to become everyone's collective last choice. In order to make sure your phone never rings, you have to take extreme measures to ruin your reputation. But with the race to the bottom dominating the real estate space, what can you possibly do to beat out the stiff competition?

In today's Agent Insights - Shannon Milligan, a Real Estate Agent at RVA Home Team in Virginia (and 2nd time guest blogger), provides some real estate marketing tips of having a voicemail that sells you and your business.

Here's Shannon:

Last year, we brought you 9 real estate marketing ideas for 2014. This year, we're taking it up a notch with 11 real estate marketing ideas for 2015!

As you know - a lot can change in a year, especially in the real estate space. So today, we're going to talk about what you can do to generate more leads, build an effective lead nurturing system and ultimately, close more deals in 2015 and beyond.