This week's Agent Insights is focused on what may well be the next big real estate trend - independent Brokers. We've gone straight to the source and found an Independent Broker - Cynthia Larsen - to find out what the buzz is all about. 

Here's Cynthia:

I have a real estate blog, but… I just don’t have time to actually blog!

Sound familiar? Read on!

Everyone hates that "race against the clock" feeling - and when that starts happening to you every time you sit down to write a blog, chances are, you're going to give up on it sooner rather than later. You can't stop time - so what can you do to alleviate the blogging time crunch? The obvious answer is to outsource – but perhaps not in the way you might think. Incorporate these three ideas to free up some of your time without missing blog deadlines.

New Product Announcement:

Zurple has launched a highly affordable and extremely effective conversion solution built specifically to work with your Zillow and Trulia leads. It's called Conversations by Zurple, and it's designed to help you turn more of your leads into real client opportunities.

Back in the day, the only way for consumers to learn about a product or service was to talk to a salesperson – whether it be in a store, on the phone or in the home. Today’s consumers are operating in a much different environment. Buyers have access to endless, instantaneous information about a variety of product and service options – and it’s available at the touch of a button. What’s more, not only do buyers have access to product information, they also have access to reviews from other consumers to take into consideration. 

Transparency is here to stay – and buyers hold all of the cards.

What does this mean to your real estate business?

Today's Agent Insights takes a look at the new consumer journey. In today's market, buyers hold all the cards. They have the option (and are using it) to do tons of research online before they even consider speaking with an agent. This shift is dramatically impacting your business, and Jimmy Chickey, a nationally recognized author blogger, is here to tell you how.

Here's Jimmy: