On this edition of Agent Insights we feature guest blogger Gustavo Torres, a real estate agent who helps his clients invest in beautiful oceanfront properties in sunny Baja California. For more from Gustavo be sure to check out his website and Active Rain profile!

You've been given a multitude of differentiating tips from your fellow agents that don't seem to provide consistent results. Some will tell you they have a script that converts. Some will reference their coaches. Those solutions certainly work for that individual agent, but what about solutions that work for EVERY agent?

As a real estate agent, one of your main responsibilities is to effectively navigate all the moving parts of a transaction, which typically involves multiple parties, motives, challenges, and timelines. Towards the end of this process, all the parts should add up to a successfully closed real estate deal.

However, a critical component of the agent/client relationship that unfortunately, is often overlooked by many real estate professionals, is managing client expectations.

Agent Insights - In this edition of  Agent Insights, John Meussner, a loan officer licensed in CA, CO, DE, FL, GA, MD, NC, NJ, PA, TN, TX, and VA (wow!) returns to give us advice on why canned content should not be used. For more articles by him, be sure to check out his websitecheck out his Active Rain profile! 

Maybe door knocking isn't your thing? What about leads that expressed their interest on your website? How do you go about converting these leads, especially if they aren't answering their phones?