We know, appearance isn’t everything. But similar to your online presence, your dress code as a real estate agent says volumes about you before you ever introduce yourself. You project a lot about yourself and your professional reputation in the way you dress.

Real Estate Express explains further, saying that “a NAR article on “The Importance of Image and Appearance” quotes three Realtor® clients regarding whether having purple hair and tattoos or driving an ugly car would influence their decision to use the agent. One client replied that she would have run away when meeting an agent with purple hair at an open house. Another was impressed because the agent drove the same quality car as the client. Finally, the last one stated clearly that he believed in first impressions. It concluded with, “You should be concerned about how your clients perceive you.” "

How do you control the way clients perceive you and make a great first impression?

In West Philadelphia born and raised, on the playground is where I spent most of my days. There are plenty of takeaways for those of you that have played basketball or are big fans of the sport.

Effective follow-up is crucial to the success of your real estate business. Zurple is proud to be featured in this Inman.com article written by an outstanding client, Robert Mctague. His article outlines effective, real life application of the Zurple lead generation and follow-up programs.

"Systems such as Conversations by Zurple, connects with the consumer within minutes, so you can build a relationship much easier."

In the article, Robert goes on to discuss critical action items and mindset changes for real estate agents to improve their best business practices. He uses the saying “Real estate is the lowest paying easy work and the highest paying hard work.", and highlights five easy steps to his follow up strategy.

Zurple is excited to be highlighted as a real estate software industry leader in Robert's and thousands of agent's lead generation and nurture process. 

Read the full article here!

April 15^th is less than a month away! Tax Day will creep up faster than you think, and taxes can be daunting as a real estate agent. Did you know that most real estate agents are considered self-employed? You will file taxes differently than simply submitting an employer’s W2, and you need to be prepared to avoid a headache. Accountants are always recommended, but if you file taxes yourself, you’ll need some guidance to avoid audits and make filing taxes less “taxing”.

In this week's agent insights, Nathan Garrett, a Realtor® and online marketer from the greater Louisville, Kentucky area, shares a list of all the duties a listing agent provides. Share this list with your potential seller leads to gain their confidence in your services.