The emotion you experience when business hits a lull can hardly be described with positive words, but it’s time to look at things from a different perspective. When is the last time you could really focus on lead generation and updating your marketing campaigns? Motivated sellers are still out there, even during your slowest season.

A simple text message can set a chain reaction of events that can lead to a transaction. You dropping in to say hi can quickly lead to a referral you wouldn’t otherwise have. What is stopping you from casually sending a text message to your past clients?

With summer a recent memory it’s hard to believe we are now in the season of pumpkin spice lattes and wool sweaters! If Halloween is sneaking up on your this year, it’s time to get into the spooky spirit.  With Halloween around the corner, you have a great reason to create a fun marketing campaign and reach your existing database as well as attract new leads!

When it comes to real estate, you should expect the unexpected. It's Murphy's Law, not Murphy's Theory afterall. We look at an almost endless list of spontaneous event out of your control that can kill a transaction, and what you can do to prevent it from happening. If you don't see your favorite on this list, then it may appear in a future list!

Are you looking to become a real estate agent? Or are you a veteran of the industry, and need a reminder why you do what you do? What exactly is a real estate agent anyway? Besides the obvious avatar on behalf of a buyer or seller to coordinate real estate transactions.