In this article, we'll share the benefits of technology and ways you can integrate to scale your real estate business.

After offering real estate websites to agents for years, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are hear to clear all that up.

Imagine your client flow doubles overnight. Would your current infrastructure and systems support this influx of new business? Probably not. For the same reason you wouldn’t try to fit 100 people into a 10-person boat, your real estate business can’t handle that many clients. If your business can’t handle an increase in business, the infrastructure and systems need to be upgraded so they have the capacity and infrastructure to manage all the new clients you will generate as you scale your business.

In the first two sections of this Scaling Your Real Estate Business series, we’ve discussed ways to evaluate your real estate business for growth opportunities and strategies to generate funding to finance your scaling venture. Using the tools and guides from these articles, you can calculate the amount of leads, transactions, and budget needed to hit your specified Gross Commission Income (GCI) goals.

In this article, we’ll share advice on ways to establish a stable infrastructure for your real estate business to support the increase of lead generation, nurturing, and ultimately, the scaling of your business.

Being a real estate agent requires that you be social at almost every opportunity you are around people. However, what if you are not around people? What are you to do if there is nobody around? With social media you can casually converse with your community - but most of them won’t be ready to buy or sell. Instead, you must commit to building yourself an e-mail list.

When it comes to scaling your real estate business, you must spend money to make more money. The amount of money needed to finance your scaling venture will depend on your plans, strategies, and goals. Scaling expenses you will consider financing include costs like purchasing new software that can manage your growth, staff to run non-related real estate tasks like accounting, or a new building to house your real estate business. With a little research and calculations, you can forecast your business expenses to help you reduce risk by investors and procure the necessary funds to cover those costs.

In this article, I will share strategies for acquiring funding to finance your scaling venture for your real estate business:

1. Yourself (Bootstrapping)
2. Family, Relatives, and Friends
3. Lenders