There are a plethora of factors that need to be considered for a buyer searching for the perfect home. While the features of the house itself are very important, it’s  the neighborhood and surrounding community that can be the difference between an offer, or the buyer walking away. As an agent, it is your job to give the buyer as much information as possible on the home and the neighborhood so that they can make an offer.

From a very young age, we are taught to use our words and to communicate how we are feeling. This is arguably one of the most important skills not only in business, but in life. Communication is something that either sinks a business or helps a business thrive.

The National Association of Realtors 2015 report on generational trends found that millennials between the ages of 25-34, make up the largest share of homebuyers at 32%. Additionally, 68% of first-time homebuyers are millennials. If you haven’t done so already, now is the time to start gearing your marketing and listings towards young families, and if you don’t, you could be missing out on some business.

As a realtor, you need to master digital communication, including being active on social media, crafting some interesting blogs, and responding quickly to any emails. While all of these are important, success in real estate is often dictated by your ability to interact positively with people face-to-face. And it’s the first impression that often counts the most. Here are three tips for realtors that want to make the right impression that can turn new contacts into clients.