A core function of brokerages is to assist agents in being successful. This could mean putting together a team with a varied skill set, hiring quality assistants, and providing agents with the tools they require to do their job, and do it well. Technologies such as the cloud and mobile access have changed how work is done, and brokers should embrace these solutions or risk being left behind.

Here are some tools to help you achieve optimal success:

By leveraging team members, the entire efficiency of your Real Estate business can improve. Consider a dentist’s office. You check in with one staff member, are met by a hygienist who does the cleaning, have a quick session with the dentist, and then check out and pay. Each person in that process has their own expertise and can answer questions that are specific to their functions. A similar dynamic can be built with real estate teams. You might have specialists that focus on buying homes, selling experts, agents new in their career that can manage your clients, and even an assistant. The blend of expertise and range of skill set means a more efficient operation, where the team member that is the best fit can take on a specialty tasks.

Consider these concepts to see if you are "team" ready:

As a realtor, you need to master digital communication, including being active on social media, crafting some interesting blogs, and responding quickly to any emails. While all of these are important, success in real estate is often dictated by your ability to interact positively with people face-to-face. And it’s the first impression that often counts the most. Here are three tips for realtors that want to make the right impression that can turn new contacts into clients.

As real estate agent, you are always looking for new ways to attract clients and present themselves as the experts in their field. One channel you can use is a well-written blog that covers timely topics in an engaging and informative way. Creating an informal blog is simple, but mastering the right style and topics takes time. Here are tips to help you produce blogs that will attract attention.

As an agent, you’re consistently looking for ways to get your services and your listings noticed. One way to attract attention is to produce fun videos that highlight not only your listing, but also your experience in the market. Armed with a smartphone and a laptop, you have everything you need to create, edit, and publish high-quality videos. Here are three reasons why you need video content in your marketing repertoire.