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Agent Insights - What Do Buyer's Agents Do?

Posted by Pacifico "PJ" Ortiz Luis

Nov 21, 2017 12:21:22 PM

Agent Insights - In this edition of Agent Insights, Nathan Garrett, a real estate agent serving the Oldham County area, shares 16 reasons real estate agents should hire a Buyer's Agent. Share these reasons with your buyer leads.

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Topics: Agent Insights


Are You Not Generating Real Estate Leads at Open Houses?

Posted by Pacifico "PJ" Ortiz Luis

Nov 16, 2017 6:00:00 AM

There is much debate in the real estate industry on the viability of open houses as a lead generation strategy. Regardless of what side of the conversation you are, there are a few action items to take if you are a proponent of the open house debate.

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Topics: Lead Gen & Engagement


How to Optimize Your Zillow Profile

Posted by Kristina Brunnler

Nov 15, 2017 6:00:00 AM

Many agents wonder what to include in their Zillow profile, in addition to their Trulia, Realtor.com and other search site profiles. The Zurple team examined top agent profiles in our local market to compile a list of must have mentions.

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Topics: Lead Gen & Engagement


4 Real Estate Lead Capture Form Best Practices

Posted by Kristina Brunnler

Nov 13, 2017 6:00:00 AM

Lead capture best practices ensure your landing pages maximize conversion rates. Understanding which practices increase your lead generation rate will ensure you make the most of your real estate website. Follow the four strategies below to ensure your real estate website is capturing the maximum amount of leads.

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Topics: Lead Gen & Engagement


How to Nurture Your Real Estate Leads This Thanksgiving, And Have Time For Family

Posted by Pacifico "PJ" Ortiz Luis

Nov 9, 2017 7:01:00 AM

Are you excited for your time off this Thanksgiving? Or are you currently working in the real estate industry? Real Estate may slow down, but it doesn’t fall asleep during the holidays. We want you to spend time with your family this holiday season. Read more to find out how you can do this.

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Topics: Lead Gen & Engagement


Could Your Real Estate CRM Be Killing Your Commission?

Posted by Kristina Brunnler

Nov 8, 2017 5:00:00 AM

Many agents don’t believe in online leads. However, most don’t understand how their team’s nurturing campaigns for these online leads work. Lead-velocity is the metric used to determine the time it takes for a generated contact to become a sales-qualified lead. This metric can determine whether you and your team are effectively nurturing online leads generated and provide an overall check on the health of your Customer Relationship Management (CRM) system. An unhealthy Real Estate CRM can slow down business and ultimately decrease sales and your commissions. Below we've outlined five common ways a CRM can slow down your pipeline velocity.

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Factors That Influence Cost Per Lead in Real Estate Marketing

Posted by Pacifico "PJ" Ortiz Luis

Nov 2, 2017 7:30:19 AM

One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.

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Topics: Building Your Brand, Stats & Training, lead generation


3 Metrics for Real Estate Emails

Posted by Kristina Brunnler

Nov 1, 2017 6:30:00 AM

Email is still one of the most effective ways to nurture real estate leads. Most agents fail to take advantage of email marketing’s full potential by focusing on only two metrics: open rates and clicks. However, there’s much more to consider, besides just whether leads opened your emails and clicked on links. Use the three metrics below to assess the effectiveness of your email marketing

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Topics: Buyer & Seller Insights


5 Scary Haunted House Movies for Real Estate Agents to Watch

Posted by Pacifico "PJ" Ortiz Luis

Oct 31, 2017 8:41:09 AM

It’s Halloween. Today is a good day to stay in and relax. We have compiled a list of movies that you might find some value in, as real estate agents. These films are not likely to improve your career in anyway, but they will at least be entertaining.

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Topics: Just for Fun


5 Emails You Should Be Sending Seller Leads

Posted by Kristina Brunnler

Oct 30, 2017 8:00:00 AM

According to the National Association of Realtors® 2016 Profile of Home Buyers and Sellers, 72% of home sellers contacted just one agent before choosing their agent. This means your follow-up with sellers is extremely important! You’ll want to make multiple touches to prove you’re serious. Below we outlined the 5 types of emails you should be sending seller leads to make yourself stand out from your competition.

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Topics: Buyer & Seller Insights


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