Are Your Marketing Efforts Enough To Attract Seller Leads?

Posted by Kenneth Palmer

Apr 27, 2017 7:23:00 AM

According to an article published by Inman, 2017 will be a seller’s market. A slowing inventory was noted as having an impact in addition to rising home prices. With home prices being up, lucrative offers are starting to seem more and more appealing to baby-boomers who are finding themselves as empty-nesters. With an up-tick in sellers, we’ll uncover how to produce materials to capture and convert them online and on social media.

Read More

Topics: Practical Advice


74 Real Estate Keywords that Boost SEO Rankings

Posted by Kristina Brunnler

Apr 26, 2017 7:30:00 AM

A keyword is a word or phrase used to describe the contents of a web page. Keywords help search engines like Google and Bing identify which web pages match particular web queries. When search engines begin crawling the web, you want to be sure your Real Estate website and blog has the appropriate keywords so that your content ranks higher in search results. For instance if leads begin searching for the best Realtors or average home prices in your city, you’ll want your name to show up in the first few results. When you rank higher in search engine results, you’ll have increased site traffic and capture more leads.

Read More

Topics: Social Media Marketing, Lead Gen & Engagement


Convert More Seller Leads During The Hottest Selling Season

Posted by Kenneth Palmer

Apr 25, 2017 5:30:00 AM

According to an article published by CNBC, real estate agents today are finding themselves in the strongest sellers market in history. Seasoned real estate agents know very well that sellers now have the ability to get close to or in some cases, above asking price. With so much inventory and so many people willing to sell, it has never been a more critical time to capture and convert seller leads.

Read More

Topics: Practical Advice


6 Tools That'll Help You Land Your Next Listing Presentation

Posted by Kristina Brunnler

Apr 24, 2017 7:30:00 AM

Preparing for a listing presentation is no walk in the park. This technological age has leads demanding more out of agents. The good news is that technology has allowed agents to prepare detailed presentations in less time. There is now technology to help agents do everything from creating CMA reports to rehearsing their presentation speech. Use the tools below to create and present a stellar listing presentation.

Read More

4 Ways Real Estate Agents Can Take Advantage of Earth Day

Posted by Kristina Brunnler

Apr 22, 2017 7:30:00 AM

Today is Earth Day. First established in 1970, Earth day brings awareness to environmental protection. Having your brokerage go green is not only good for the environment, it’s good for business! Companies that implement measures reap PR awards, increased brand recognition, and reduced waste. Be sure to implement the following practices to not only help the environment, but also your business. 


Read More

Topics: Just for Fun


10 Ridiculous Lies Agents Tell Real Estate Leads & Clients

Posted by Kristina Brunnler

Apr 21, 2017 7:30:00 AM

The home buying and selling process is no walk in the park. Sometimes a few white lies are okay to help ease clients and leads. This list is not true for all agents and is intended to make you laugh. Enjoy this list of ten ridiculous fibs Real Estate agents tell their clients and leads.

Read More

Topics: Just for Fun


Zurple Product Update: Mass Texts From Back Office

Posted by Kenneth Palmer

Apr 20, 2017 7:31:00 AM

Did you know that 81% of Americans text regularly? Or that Americans are twice as likely to text as they are to call? With text messaging being such a large and important way that we communicate, it’s critical that real estate agents are able to take full advantage when it comes to lead engagement. While emails and phone calls are fantastic communication formats, text messages will put you in your leads face directly.

Read More

Topics: Zurple Product Updates


This Strategy Generates Real Estate Leads from Social Media

Posted by Kristina Brunnler

Apr 19, 2017 7:30:00 AM

In order to generate leads online, agents need to start with a strong social media precense. Agents who generate leas online spend less time cold calling FSBOs and knocking door to door. Follow these tips to develop a social media strategy that finds and converts Real Estate leads.

Read More

Topics: Lead Gen & Engagement


How Real Estate Agents Can Build Brand Equity Online (and Avoid The “Survivor” Situation)

Posted by Kenneth Palmer

Apr 18, 2017 7:15:00 AM

If you have never caught the show Survivor, you’re missing out. It’s a fast-paced, exciting reality show where contestants must fight to survive in the wilderness while competing with one another for a chance to win a money. It actually sounds a lot like real estate when you think about it, but that’s neither here nor there.

Recently, a controversy happened on the show where a real estate agent got into trouble for the remarks he made. While this was done on national television, there are similarities between T.V. and your social media channels. A single action that negatively impacts your brand can affect downstream sales. That’s why we’re going to dive in and explore how to build good brand equity.

Read More

Topics: Practical Advice


How to Write Market Reports that Attract Real Estate Leads

Posted by Kristina Brunnler

Apr 17, 2017 6:30:00 AM

Market reports are not every agent's favorite activity. However, studies show agents who commit to this data-driven process gain qualified leads. We’ve provided the steps to creating your first market report and what to expect in return for churning reports for your target market on a consistent basis.

Read More

Topics: Lead Gen & Engagement, Buyer & Seller Insights


Over 3,500 agents nationwide use Zurple software to close more deals.

Brokerages that use Zurple