5 Key Statistics from the California Association of Realtors Home Buyer Survey

Posted by Chih Chow

Apr 11, 2014 5:50:00 PM

Did you know that three times as many buyers prefer receiving emails to phone calls from their agent?

This is just one of many new trends identified in the recently published California Association of Realtors Home Buyer Survey. While the data to support these trends originates from the California market, we believe the inherent takeaways are applicable to agents throughout the country and should influence how you do business.

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Topics: Agent Insights


Why Real Estate Branding Is No Longer Optional

Posted by Eddie Earnest

Apr 9, 2014 5:36:00 PM

“Sixty-eight percent of buyers Googled their agent, the highest percentage since the survey started tracking this statistic in 2007.” – California Association of Realtors, 2013 Home Buyer Survey

The recently released 2013 California Association of Realtors buyers and sellers reports are chalk full of highly relevant data and trends for real estate agents. But the statistic above is perhaps most piercing to those agents who don’t prioritize real estate branding. If you’re like many of our most successful customers, the focus has traditionally been on direct marketing, lead generation, or referral-based systems. Many see ‘branding’ as wasted marketing dollars with poor ROI. 

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Topics: Realtor Tools, Lead Engagement


How to Generate Valuable Real Estate Testimonials

Posted by Eddie Earnest

Mar 31, 2014 4:46:00 PM

In the age of Yelp, Angie’s List, and a plethora of other consumer information and review sites, simply having a nice website, or being a nice person for that matter, just won’t cut it for your business. For real estate agents in particular, this is where having authentic, credible testimonials to help set you apart comes into play.

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Topics: Social Media, Lead Engagement


Engage Your Real Estate Leads with These 5 Questions

Posted by Chih Chow

Mar 19, 2014 4:26:00 PM

For many Realtors, the primary goal during a first conversation with a new real estate lead is to uncover when they want to purchase. While this is important, our customers often find that greater success with leads comes from a more engaging and consultative approach. Such an approach is paramount given that each lead is embarking on a major milestone in their financial and personal life. Instead of simply asking “When do you want to buy?” try to engage your leads on a deeper level with the questions below:

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Topics: Lead Engagement


Why Email Drip Campaigns Kill Real Estate Commissions

Posted by Ryan Owen

Mar 14, 2014 2:42:00 PM

At Zurple we coach: “When you send drip emails, you are training your customers to delete your emails.”

If the thought of this alone isn't enough to stop you from using drip emails, consider the new Inman report that explains why agents who send drip emails are being categorized as SPAMMERS by Gmail. Here's a link to the full report from Inman News.

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Topics: Email Marketing


Close More Real Estate Leads Using Rapportive

Posted by Ryan Owen

Mar 14, 2014 2:42:00 PM

At Zurple, we look for every opportunity to help our customers save time and make money.

To that end, we want to share a tool called Rapportive that we learned about from Chris Smith, chief evangelist at Inman News. Rapportive is a free tool for Gmail users. Rapportive shows you a photograph, city of residence, job title and social media profiles of contacts from inside your inbox.

Using Rapportive in conjunction with Zurple can significantly enhance the personal conversations you have with your real estate leads.

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Topics: Realtor Tools


Why Real Estate Lead Marketing Requires Patience

Posted by Ryan Owen

Mar 14, 2014 2:40:00 PM

Wouldn’t life as a realtor be perfect if your real estate leads started looking for a house on day one and bought on day two?

It doesn’t work that way, unfortunately. According to the National Association of Realtors (NAR), the average home shopper takes a minimum of 12 weeks before committing to buy a home. After the commitment, it can take much longer to find the right home and close on it.

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Topics: Lead Engagement


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