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Why Real Estate Leads from the Internet Stink

Posted by Pacifico "PJ" Ortiz Luis

Oct 19, 2017 9:25:12 AM

You are out having lunch with one of your clients, when suddenly a pungent scent taints the nearby air. You try to pass it off like it wasn’t you that dealt it. You look around and realize, it’s an internet lead! Do they really stink that bad? To answer that, we must quote an anonymous ancient philosopher that uttered the words “You smelt it, you dealt it”.

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Topics: Lead Gen & Engagement


5 Real Estate Lead Generation Ideas for Open Houses

Posted by Kristina Brunnler

Oct 18, 2017 6:00:00 AM

Most agents stick to traditional marketing efforts for open houses. We’re talking about flyers, yard signs, and print advertising. However, to make sure you’re marketing your listing to its fullest potential, you’ll need to think outside the box. Ensure you’re maximizing your ROI on your next open house with these 5 real estate lead generation ideas. 

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Topics: blog


Agent Insights - Its Time Your Real Estate Blog Posts Got GRAPHIC!

Posted by Pacifico "PJ" Ortiz Luis

Oct 17, 2017 7:00:00 AM

Agent Insights - In this edition of Agent Insights, Kevin Vitali, a Tewksbury MA Real Estate Agent servicing Northeastern Massachusetts, gives us some great tips to catch the attention of web surfers with eye-popping images for your real estate blog.

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Topics: blog


Zurple Product Update - Email Improvements

Posted by Kristina Brunnler

Oct 16, 2017 6:00:00 AM

Whether you are a buyer’s agent, listing agent, or broker, you’ll need to keep your database up to date on current listings available in your market. However, leads need something more than just listing updates. Sending leads listings with messaging tailored to their needs will increase your email reply rate. That’s why the Zurple team created Email Listing Flyers. Below we’ll be dissecting what these improvements are and how it will help you generate real estate leads.

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Topics: Zurple Product Updates


Why You Should Follow Up with Real Estate Leads Immediately

Posted by Pacifico "PJ" Ortiz Luis

Oct 12, 2017 7:00:00 AM

Quick! You are at home making instant noodles, and your phone pings you with an alert. It’s a lead! You have a somebody looking at homes in one of your farming areas! Do you: A) Finish cooking and eat your dinner? Or B) Turn off the stove and order take out?

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Topics: Lead Gen & Engagement, Buyer & Seller Insights


How to Stay in Touch with Your Real Estate Leads & Clients

Posted by Kristina Brunnler

Oct 9, 2017 6:00:00 AM

With Q4 already underway, your pipeline maybe feeling a bit frozen. However, now is the time to fine tune your marketing and get in touch with distance real estate clients and leads. Try the five marketing ideas below to convert leads and generate referrals from past clients.

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Topics: Lead Gen & Engagement


Zurple Product Update: Message Log Added to Back Office

Posted by Kristina Brunnler

Oct 6, 2017 6:00:00 AM

Here at Zurple we are constantly adding new features to our Back Office. With our latest addition, the Message Log, you’ll be able to better manage your buyer and seller leads. The Message Log functions as an inbox for your entire sales pipeline. Instead of following up with leads from both your Back Office and Outlook, you can now do everything directly from one place: the Message Log. Below we will explain how the Message Log works and how it will benefit your sales pipeline

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Topics: Zurple Product Updates


Why IDX Sites are Better than Non-IDX Sites for Real Estate Websites

Posted by Pacifico "PJ" Ortiz Luis

Oct 5, 2017 12:14:27 PM

We understand it may be overwhelming having so many different companies pitching you their real estate website services. We get it. As agents, you want a website that will bring you results. Something to consider when choosing a website host is if you want a website with or without IDX.

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Topics: Practical Advice


13 Festive Real Estate Marketing Ideas for Halloween 2017

Posted by Kristina Brunnler

Oct 4, 2017 6:00:00 AM

With Halloween less than a month away, it’s time to start planning your marketing activities. Most real estate markets tend to slow down around the start of quarter four, meaning it’s the perfect time to amp up your marketing efforts. Try the 13 real estate marketing ideas below for some spooktakular inspiration! 

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Topics: Lead Gen & Engagement


Agent Insights - 10 Things Your REALTOR® Can't Tell You

Posted by Pacifico "PJ" Ortiz Luis

Oct 3, 2017 10:33:28 AM

Agent Insights - In this edition of Agent Insights, Mimi Foster, a 5th generation real estate agent from Boulder, CO gives you the scoop on 10 things a REALTOR® cannot tell you.

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Topics: Agent Insights


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