It seems like lately, shows such as
’s Flip or Flop have inspired numerous For Sale By Owners (FSBO) to go out on a limb and sell their home on their own. Most agents already know the struggle of converting FSBOs, as each lead already received countless calls each day. Although cold calling FSBOs may be a bit difficult, prospecting through tactful strategies will increase your conversion rate. Contrary to some beliefs, FSBOs are often the warmest of all Real Estate leads. After all, many attributes of FSBOs make them easier to convert than regular seller leads, including their readiness to sell and the difficulties they’re likely encountering. Use this cheat sheet to begin finding and converting leads.