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How to Convert Realtor.com® leads (and what's different about them)

Posted by Kristina Brunnler

Jun 14, 2017 8:00:00 AM

Before investing marketing dollars in Realtor.com, Trulia, or Zillow, be sure to learn which platform will best fit your business model. Learn the differences between each model and how to make the most of your lisitngs.

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Topics: Lead Gen & Engagement, Buyer & Seller Insights, lead generation

The Ultimate Cheat Sheet for Finding & Converting FSBO Leads

Posted by Kristina Brunnler

May 17, 2017 8:00:00 AM

It seems like lately, shows such as HGTV’s Flip or Flop have inspired numerous For Sale By Owners (FSBO) to go out on a limb and sell their home on their own. Most agents already know the struggle of converting FSBOs, as each lead already received countless calls each day. Although cold calling FSBOs may be a bit difficult, prospecting through tactful strategies will increase your conversion rate. Contrary to some beliefs, FSBOs are often the warmest of all Real Estate leads. After all, many attributes of FSBOs make them easier to convert than regular seller leads, including their readiness to sell and the difficulties they’re likely encountering. Use this cheat sheet to begin finding and converting leads.

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Topics: lead generation

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