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Is That Lackluster Real Estate Website Not Giving You Results? Get a New One!

Posted by Pacifico "PJ" Ortiz Luis

Dec 14, 2017 6:00:00 AM

Is it time to ditch your current website? Do you want to handle more listing volume for the new year? Are you just curious if there are better options out there? We give you a few reasons why should give in to your impulses.

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Topics: Practical Advice, lead generation

Happy Holidays 2017 from Zurple: 5 MORE Free Real Estate Tools

Posted by Pacifico "PJ" Ortiz Luis

Dec 5, 2017 9:55:34 AM

Here we have provided a few downloads to help you with your real estate business. Now is the time to ramp up your marketing, because home buyers and home shoppers are doing their research prior to spring and summer. Don't waste your time on aesthetics, utilize it on nurturing your current leads! If you missed our first list, you can find 5 more free real estate tools by clicking here.

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Topics: lead generation, blog

Happy Holidays 2017 from Zurple: 5 Free Real Estate Tools

Posted by Pacifico "PJ" Ortiz Luis

Nov 29, 2017 6:00:00 AM

Tis the season of giving. Here at Zurple we want to give you a little gift to assist you with generating more leads! Home buyers, home sellers, past clients all deserve some sort of touch this Decmber, right? Click "Read More" for free tools you can use!

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Topics: lead generation, blog

Factors That Influence Cost Per Lead in Real Estate Marketing

Posted by Pacifico "PJ" Ortiz Luis

Nov 2, 2017 7:30:19 AM

One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.

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Topics: Building Your Brand, Stats & Training, lead generation

How to Convert Realtor.com® leads (and what's different about them)

Posted by Kristina Brunnler

Jun 14, 2017 8:00:00 AM

Before investing marketing dollars in Realtor.com, Trulia, or Zillow, be sure to learn which platform will best fit your business model. Learn the differences between each model and how to make the most of your lisitngs.

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Topics: Lead Gen & Engagement, Buyer & Seller Insights, lead generation

The Ultimate Cheat Sheet for Finding & Converting FSBO Leads

Posted by Kristina Brunnler

May 17, 2017 8:00:00 AM

It seems like lately, shows such as HGTV’s Flip or Flop have inspired numerous For Sale By Owners (FSBO) to go out on a limb and sell their home on their own. Most agents already know the struggle of converting FSBOs, as each lead already received countless calls each day. Although cold calling FSBOs may be a bit difficult, prospecting through tactful strategies will increase your conversion rate. Contrary to some beliefs, FSBOs are often the warmest of all Real Estate leads. After all, many attributes of FSBOs make them easier to convert than regular seller leads, including their readiness to sell and the difficulties they’re likely encountering. Use this cheat sheet to begin finding and converting leads.

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Topics: lead generation

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