Email marketing is a great way to generate new leads, stay in touch with past clients, and convert existing leads. You may use email as a means to share upcoming events, your CMA reports or your brokerage’s newsletter. However, one difficulty many agents run into is the dreaded spam folder. Luckily, as the real estate industry’s leading email platform, we know quite a bit about spam! Follow our 8 tips below to assure your emails get sent to the inbox.

Agent Insights - In this edition of Agent Insights, Florida real estate broker, Fred Griffin, shares 9 tips to launching a succesful real estate career. Fred works primarily as an exclusive buyer's broker and has over 30 plus years of real estate experience in the Tallahassee area. 

Recently we’ve seen sites like Opendoor, Knock, and OfferPad take a small portion of real estate sales. Similar to Zillow’s Instant Offers, Opendoor, Knock, and OfferPad purchase homes directly from sellers, then sells the home online to home buyers. These sites essentially maybe displacing real estate agents with carefully calculated algorithms an automated lead nurturing. What consumers don’t like about a traditional home sale is ambiguity and complications. Take the 3 tips below to assure leads your services exceed those of robots.

An agent’s most important resource is their time. However one time consuming responsibility of agents is lead generation and nurturing. Despite all of our modern technologies, many of us answer our phones and far fewer answer our emails. The statistics below are intended to increase your chances of getting in contact with buyer and seller leads. Whether you are cold calling potential prospects or getting in touch with a previous client for a referral, follow the tips below to increase your chances of getting ahold of leads. 

Agent Insights - In this edition of Agent Insights, Shawn Cunningham, co-founder and director of sales at Cunningham Group Real Estate, shares the key differences between SEO (search engine optimization) and PPC (pay per click) marketing.