Most agents are opinionated about door knocking - they either love it or they hate it. Going around knocking on each door, introducing yourself, and handing out marketing materials is not every agent’s cup of tea - but some are better at it than others. However, door knocking is one of the quickest, most cost effective means of getting yourself directly in front of seller leads. Below we’ve outlined the pros and cons of door knocking so that you can decide if it’s a good marketing opportunity for your business.

So far in 2017, we’ve seen some major changes to the real estate industry. Sites like Redfin and OpenDoor continue to revolutionize real estate market. We’ve also seen interest rates continue to rise steadily and housing inventory reaching all time lows. With these major changes already underway, agents will need to think of new and creative ways to start generating leads for the rest of the year. Get Q3 started on the right foot by trying a few new marketing tactics. We’ve provided marketing ideas that can help you start capturing and converting real estate leads. 

With the summer months upon us, you likely have a few days off planned. However, you might feel uneasy stepping out of the office during the busy season. Luckily modern technology can keep your lead pipeline in place while you get some well deserved R&R. Use the checklist below to ensure your leads are getting the attention they need while you focus on recharging for the busy months ahead.

You’ve probably heard from countless agents of their difficulties generating online leads. These frustrated agents have one thing in common: they don’t know who their leads are. If you know a few things your past clients have in common, you’re off to a great start. Creating a buyer persona(s) will help you target online leads and show that you not only know exactly what they want, but that you’re the agent for them.

Happy 4th of July from Zurple.