As entrepreneurs, Real Estate agents must be committed to never ending improvement and adaptability. A career in real estate means a lifetime of learning. However, it can be difficult to stay up to date with technological changes. More and more, leads are using the internet to not only search for homes, but also search for and research an agent. 90% of all home buyers search online at some point during their home search (source). Reference our guide below to see how to optimize your Real Estate business for a digital real estate market.

It’s no secret that real estate agents hold open houses to promote themselves. If you’re looking to generate buyer and seller leads from your next open house, consider the ten marketing tips below.

Technology should make our lives easier, however that’s not always the case. Different members of your team benefit from different types of technology. While your administrative assistant may benefit from general office tools, like Google docs and SalesForce, your buyers and listing agents may benefit from more specified technologies. Help your team members (or yourself) out by figuring out which technologies assist your job duties the most. Use this list of apps for mobile devices to help each member of your real estate team. 

In this edition of Agent Insights, Las Vegas Realtor®, Kym E. Booke, shares her insights on the new Real Estate tech start-up, Opendoor and how it's impacting agents.

Data-driven decision management is the business practice of backing actions with verifiable data. Recent technological developments have allowed professionals to mine data with little to no information technology knowledge. Data can help large and small businesses make educated decisions based on credible insights into their business’s performance. Ever wonder how online leads made it from sites like Trulia, Zillow, or Facebook to your website? Or what types of blog articles seller leads are most likely to click on? Data opens removes the veil on your entire company’s performance.