For commission based businesses, referrals, marketing and advertising are the what keeps the business alive. I know what you’re thinking: “aren’t marketing and advertising the same thing?” Most of the business-world bundles marketing and advertising together as a way to get products to prospects and clients. This is true, but for those who are implementing marketing and advertising strategies into their business, it’s important to understand the differences. If you aren’t marketing or advertising your real estate business, you should be!