With the amount of time and energy you invest into your real estate business, you can’t afford to waste it on ineffective marketing strategies. You may feel like your website already has all the necessary bells and whistles, but how will you know for sure? Without measuring the effectiveness of your website – and modifying as needed – you won’t be able to reach your business objectives. That’s why we’ve outlined the top ways to assess if your real estate website is successful at engaging visitors and more importantly, converting them into clients.

On this edition of Agent Insights we feature guest bloggerJan Green, A real estate agent from Scottsdale, AZ that truly lives up to her "GREEN" name. She shares with us a story of a time she received subpar photos, and how she handled the situation. For more from Jan be sure to check out her website and Active Rain profile!

With nearly everyone using the Internet as their go-to source of information these days, creating a well-designed, user-friendly website only marks the beginning of your real estate marketing journey. You also need to have high online visibility, which can be achieved through search engine optimization (SEO).

In today's Agent Insights - Gayle Rich-Boxman - a Real Estate Agent with Vernonia Realty, shares how she overcomes procrastination and stays organized. 

While logos and slogans are important, several other elements are needed to build a successful real estate brand identity that leaves a deep and lasting impression on your prospects.