In today's Agent Insights - Lynn Pineda - a Florida based Keller Williams agent, shares her secrets to starting a succesful Real Estate blog (and maintaining it).

Today’s market of low inventory and eager home buyers has made it important for brokerages to have a steady flow of listings. Many agents fail to find enough listings because they spend way too much time relying on traditional marketing tactics, such as contacting expired listings and cold calling. Being strategic about seller lead generation will not only increase your number of listings, but it will also save you time.

As a broker, you’re always looking for ways to improve your business. You’ve come a long way in your Real Estate career. And you've likely figured out by now that a career in Real Estate means you’ll be a lifelong learner. These four books will provide some extra motivation, regardless of what stage you are in your brokerage career.

Without a robust lead generation program or online marketing skillset, prospecting for leads can feel like searching for a needle in a haystack. We’ve provided these 5 free tools to help you find real estate leads online, so that you can spend more time with clients in person and less time in front of a computer.

All too often we see content that is not relevant to us. What happens when this occurs? Quite frankly, we tune it out because we don’t care. This is the nightmare scenario when it comes to email marketing, you put so much effort into a great looking email but only a few of your contacts care. Why? It’s a great email but it’s not relevant to them.