Tired of cold calling and emailing FSBOs? Start a blog. There’s a common misconception that blogs are time intensive and are only good for increasing brand awareness. However, publishing relevant content on a consistent basis increases your Real Estate website’s chances of appearing on the first page of Google. So, start writing on topics that help home sellers in your local community. A strong online presence will guarantee you spend less time prospecting online and over the phone, and more time with seller leads in person.

As a broker it's important to keep your firm's expenses low. It’s easy to let agents get carried away with office goodies, but business is business. Keep an eye out for unnecessary expenses before you start noticing a hole in your company’s pocket.

Zillow™ is no stranger to the real estate market. As a huge resource for realtors, Zillow's™ policies (and their changes) always have an effect on the industry as a whole. It comes as no surprise that their latest announcement may cause some realtors to become nervous. Why? Realtors will no longer be able to post listings directly onto the platform. But fear not, we’ll unpack this topic and show you how you can still thrive.

This seller’s market sure is tough. If your current marketing efforts are not paying off, consider going to extra mile with more time intensive projects. Marketing flyers, although an older tactic, still indeed work. Specifically hand delivering a  flyer at a doorstep will prove you are indeed a local member of their community, not just an internet persona. This might be the extra push sellers need to reach out.