The end game of blog writing as you know is to generate more traffic to your website. It sounds easy but unless you have been doing it for years or have had formal training, it can be a little tricky. One of the ways you can make it easier is to know what your audience is looking for. Most commonly, there are a few concepts that tend to resonate well with people searching for realtors to help them buy or sell a home. Creating content that people are searching for will boost your search engine rankings and SEO and thus drive more traffic to your site. Let’s dive into some topics that will help you do just that.

As a broker you obviously want the best team of agents. However, you are an expert in Real Estate investments, not human resources. We created this list of what we believe to be the most important interview questions to ask before taking on a new agent. These questions are designed to give insights into whether this prospective agent would be a good fit, would be productive, and whether you’d want to work with them.

Did you know humpback whales turn off half their brain while they sleep? Wouldn't it be nice to be as carefree as these giant ocras? As a Real Estate agent, time management is one of the most critical aspects to maintaining your business and your sanity. Don't fret though, Zurple is here to provide a few FREE tools to help keep you on tract this upcoming busy season, so that you can migrate to prosperous waters in 2017.

With the start of a new year, you are probably thinking of new Real Estate branding ideas. Maybe you've got your personal branding down, but don't know what to do with the rest of your team members. We've compiled these 5 free tools to help brand your brokerage. 

Who’s ready for some numbers that realtors can really get excited about? In today’s real estate game, who you know and who your clients and prospects know can make all the difference in the world. Never before has this been more true than in the world of referrals. In marketing, this concept is referred to as a “Net Promoter Score” or how likely someone would be to recommend your business to others. Ideally, the higher the score, the more business you close. But how does that work in real estate? We’ll get into that and show you how to maximize your referrals with one easy process.