You’re more inclined to shop around in a store if it's well lit, clean and tidy - right?  Well, same goes for potential home buyers at an open house. Staging presents a home in the best light, so that it appeals to as many prospective buyers as possible.  

Professional real estate staging services can certainly boost the selling price of a home, but they are not always cost-friendly. For some homes, especially more modest residences, agents need to assess the ROI of staging to determine whether or not it's cost effective. Save yourself some money and DIY - do it yourself! Of course, you should always make sure the home is decluttered, and depersonalized, but also keep these 3 essential steps in mind when you stage a home yourself.

Use these 3 Essential DIY Staging Tips: 

According to Safewise, a home break-in occurs every 15 seconds in the United States. As real estate agents, showing properties at different times of the day and interacting with strangers are inevitable parts of your career. It’s important to always be aware of your surroundings and prepare for any potential mishaps. So, keep yourself and your clients belongings safe by taking the following into account.

Real estate marketing can be tough during the holiday season as it's typically a slower time for sales . People aren’t as focused on the real estate market and can often put buying or selling a home on hold until the new year. To help set you up for success this season, we’ve put together a “how-to” guide for generating real estate leads during the holidays. Don’t slow down just because it’s typically a slower time of year for the real estate industry.

Your How-To Guide for Generating Leads This Season:

Whether you’re in charge of a team of agents or a managing Real Estate Broker, it’s necessary to display certain qualities as a leader in Real Estate. Being a good leader isn’t just setting goals and getting results - it’s about much more. Make sure you possess these qualities as a leader.

Do you have these 7 essential qualities as a leader?

Having trouble getting real estate leads to respond to your emails or even click back to your website? Well, we’ve got you covered! Constructing a great real estate marketing email can be a task, but we’ve compiled a few strategies (besides the obvious) to help you optimize your content and encourage leads to engage with you. Get the best response and click-thru rates by using these email optimization tips.