In today's Agent Insights post, Ross Schueller - an experienced Keller Williams Rivertown Realtor in Grand Rapids, MI - sheds light on why agents need to embrace social media for real estate in their marketing efforts by explaining how he uses it for his current buyers, sellers and future clients.

As a Real Estate agent it’s necessary to be able to handle rejection with clients, so you can continue growing your business in a professional manner. While you can’t control every aspect of your career and avoid rejection all together, you can control your interactions with your clients to make the most of any situation. It can be difficult to gain the trust if personalities don’t click right away, but you can improve your business interactions by learning from past mistakes.

Improve your business interactions by:

It’s been a few months since we’ve had Friday Freebies, so we thought we’d put together some items to help you dominate social media for real estate marketing efforts!

Using social media for real estate marketing has become unavoidable for most agents. It can be overwhelming trying to understand, learn and optimize different social media channels to generate and even communicate with new leads. So, we’ve put together a few resources to help you learn more about the most popular social media platforms and enhance your marketing strategies.

With technology as prevalent as it is in today’s real estate industry, customer relationship management (CRM) and automated systems are now used to communicate with online leads more often than not. Yes, automated systems can be great for real estate follow-up because they can communicate with your leads sooner than you may be able to - but waiting too long to reach out to them yourself can negatively impact those potential opportunities.

If you use a real estate CRM or an automated system, it’s important to know when the best time is to step in and reach out to them yourself. Knowing when the best time to step in and speak with internet leads personally will help you convert more and get the best return on your investment.

Make sure to follow up with an internet lead when…

Yes, it’s that time again where we assess the past year and begin to plan out what we’d like to accomplish in the New Year. 2016 is right around the corner, so if you haven't alredy, now’s the time to evaluate what worked and what didn’t work for your real estate business in 2015.

Of course, creating a strong business plan to help you stay on top of your goals is a must - but also take new and trending marketing tactics into account to keep you ahead of the market and on top of your game.

Real Estate marketing strategies for 2016: