Kenny Truong has been a quickly rising real estate star. Inman named him the Most Innovative Agent of 2015. Kenny knows his target audience and stays focused on Oakland – his area of expertise.

He stands out in many ways: mixing online and traditional marketing and re-interpreting old classics like a real estate newsletter via email campaigns. His newsletters capture your attention from their bold and original headlines to pop-culture-themed GIFs to memorable images to effectively showcasing his latest listings. His newsletter has it all. 

Here are 3 steps to creating an e-newsletter that gets opened and read each and every time with no fail: 

Are you a movie buff and a real estate pro? Perfect! This post is for you. Grab some popcorn and relax.

Top 10 Movies About Real Estate:

Even in this connected world driven by social media and smart phones, a human touch and in-person interactions are essential, especially in real estate. You want to be old-fashioned to earn trust and credibility with your prospective and current clients. 

Here are 3 ways you can have meaningful relationships with your real estate leads:

At least 55% of human interactions is non-verbal. Are you projecting a confident image and your first impression is the one of a knowledgeable and caring real estate pro? How is your handshake? The first impression is formed in seconds not minutes - make it count.

5 How-To's of a Successful Handshake for Real Estate Pros:

For any real estate professional who is serious about building their brand and online reputation, social media analytics tools are a need not a want. Still deciding which ones to use? We've got your covered.

Check out these 5 social media analytics tools for real estate pros: