With the latest technology at our fingertips, we’re now programmed to expect instant answers. Anyone with a smartphone, tablet, laptop or any other neat technical gadget that has internet access can ask Google a question any time - day or night - and get an immediate response.

But how is the abundance of instant information impacting our communication with others?  At the very least, it’s decreasing our collective patience with wait times. At most, it’s completely changing how entire industries operate – particularly those that have historically relied on client relationships. Either way, the real estate industry is by no means immune to this phenomenon.

Response Expectations: How Fast is Fast Enough?

Online lead generation has brought with it a new set of communication expectations for real estate agents. In particular, buyer leads researching homes and neighborhoods don’t have time to sit around and wait for a callback. Need proof?

You already know that a strong online presence and a good marketing strategy are key to growing your real estate brand and business – but what else can you do to expand your online presence, improve your website search rankings and gain better overall business visibility? Incorporate video marketing.

Why Video:

• It’s free
• It’s easy
• It helps tremendously with search ranking

Why Video Ranks So Well:
First, you may have noticed that relevant video ranks first in search results, which is awesome. Second, YouTube – a well-known video host – is the second-largest search engine in the world. It’s free to use, easy to set up and is a great platform to use to build your brand visibility. Lastly, YouTube is owned by search giant Google – so by hosting videos on Google’s sister site you increase your odds for better visibility in search results.

Getting Started with Video Marketing

Today, Debb Janes shares her thoughts on how to help your real estate client manage their emotions and stress levels throughout a real estate transaction. An anxious client is a difficult client - so do yourself (and your client) a favor and read this article!

Here's Debb:

Coming soon...

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On the surface, drip email might seem like a great way to keep leads on the hook without having to invest much - but in reality, canned messaging just doesn’t work. And not only does it not work, opting leads in to receive drip messaging campaigns can actually hurt your real estate business. (We do tons of research on the effectiveness of lead messaging campaigns here at Zurple. After all, effective lead nurturing is our specialty!)

Nevertheless, for busy agents the idea of a “set it and forget it” drip marketing campaign is too good to pass up. But before you take that plunge, consider the following three major risks: