Cold weather shouldn't mean cold leads! We have compiled a few downloads you can share with your real estate leads to keep them warm this winter!

These days, social media marketing has become standard practice within the real estate industry. Although LinkedIn is one of the three most-used social media platforms in the world, along with Facebook and Twitter, LinkedIn serves a vastly different function than the others do and can sometimes be underutilized. It shouldn’t be though, as LinkedIn offers tons of valuable information for real estate professionals and a unique platform for publishing content. To ensure you start incorporating LinkedIn into your marketing strategy, we’ve put together a short list of reasons why every real estate agent should use LinkedIn.

On this edition of Agent Insights we feature guest blogger Maria Gilda Racelis, a real estate agent from Manchester, CT. For more from Maria be sure to check out her website and Active Rain profile! 

The holiday season is upon us. Regardless of what holiday you celebrate, sending holiday greetings is encouraged and even expected. This is the time of year when prospects are very open to receiving  communications from their favorite real estate agent.

Mistakes are inevitable in the real estate world. Even the most seasoned professionals who always seem to be on top of their real estate game make the wrong moves sometimes. But, what sets great real estate agents apart from their competitors is that they learn from their mistakes. Prepare early on and take your real estate business to the next level by avoiding the following missteps.