The best user experience is often one that the user doesn’t notice. It involves making hundreds of critical decisions that easily guides the user to their goal by clearing the path, reducing any chances of cognitive overload. Here are five key steps to make your website design look great and work seamlessly.

On this edition of Agent Insights we feature guest blogger Mary Jo Quay, an experienced agent from Edina, MN with over 20 years of experience. She shares with us 12 things agents must never do in a real estate transaction. For more from Mary Jo be sure to check out her website and Active Rain profile! 

The best way to capture a real estate lead's attention on Facebook is through video content. Videos are like the shiny butterflies of social media, in the sense they will capture a user’s attention and cause them to stop scrolling. Photos can be glanced at, and status updates can be skimmed, but videos demand the viewer’s full attention. These are the videos that will captivate your audience and leave a memorable impression.

With the amount of time and energy you invest into your real estate business, you can’t afford to waste it on ineffective marketing strategies. You may feel like your website already has all the necessary bells and whistles, but how will you know for sure? Without measuring the effectiveness of your website – and modifying as needed – you won’t be able to reach your business objectives. That’s why we’ve outlined the top ways to assess if your real estate website is successful at engaging visitors and more importantly, converting them into clients.

On this edition of Agent Insights we feature guest bloggerJan Green, A real estate agent from Scottsdale, AZ that truly lives up to her "GREEN" name. She shares with us a story of a time she received subpar photos, and how she handled the situation. For more from Jan be sure to check out her website and Active Rain profile!