Not all metrics are created equal. So, while online marketing continues to promote an ultra-competitive environment for real estate agents, it’s becoming increasingly important for you to gain every advantage possible from data-driven marketing metrics.

Many real estate marketing metrics are too narrowly focused and miss the big picture. I’ve put together five unique metrics that supplement for this lack of clarity and are designed specifically to help you grow your business.

Table of Contents:

1. Effort by Lead Source
2. Time Per Engagement Activity
3. Average Time Spent to Gain a Face-to-Face Meeting
4. Percent of ‘Active’ Database
5. Days Since Last Touch

2020 is a wild year isn't it? Gone are the days when you can shake the hand of any potential prospects and high five them as a way to build rapport. Independence Day will be slightly different to, as cities will be trying to avoid large gatherings. For the year of 2020, here are some real estate marketing ideas you can benefit from:

Check out the new article just published in RISMedia featuring our very own Jack Markham!

With the economy slowly opening back up, many real estate agents can get back to work. Some may have used this as an opportunity to improve their online presence. Some may have used this to practice their cold calling skills. If you did not practice your phone skills, this article is for you.

Taking the leap from real estate agent to broker isn't easy. If it was, everyone would do it and succeed. Scaling a real estate business takes time, energy, and money: It'll take time to assess your business to find opportunities for growth, it takes energy to vet and hire staff, and it takes money to purchase new technologies to support your business's growth.

In this article, we'll discuss...

1. Is the Timing Right To Hire A Virtual Assistant?
2. The Pros and Cons of Hiring a Virtual Real Estate Assistant?
3. How To Hire the Right Virtual Real Estate Assistant