Topics: Building Your Brand
Kenny Truong has been a quickly rising real estate star. Inman named him the Most Innovative Agent of 2015. Kenny knows his target audience and stays focused on Oakland – his area of expertise.
He stands out in many ways: mixing online and traditional marketing and re-interpreting old classics like a real estate newsletter via email campaigns. His newsletters capture your attention from their bold and original headlines to pop-culture-themed GIFs to memorable images to effectively showcasing his latest listings. His newsletter has it all.
Topics: Building Your Brand
Posted by Jessica Schweppe
Aug 13, 2015 9:00:00 AM
Editor's note: Originally published May 2015, updated August 2015 for accuracy and relevance.
I think we can all agree that sometimes when you hop in the car, you need to blare your favorite jams and rock out. But if you're looking for a more thought-provoking drive, listen to a podcast. There are several free real estate podcasts that provide fantastic business advice that will get your wheels turning. Tune in to expand your mind and grow your business.
Topics: Building Your Brand
Posted by Jessica Schweppe
Aug 9, 2015 9:00:00 AM
Time and money are interchangeable - so at some point in your real estate career, you have probably seriously debated pulling the trigger on hiring a real estate virtual assistant. And why not? If time is money, then you can just pay someone to do all your busy work so you can spend more time with clients, right? Well, sort of. Along with the benefits of having a virtual right hand guy or gal helping you out - there are also some pitfalls you should consider.
A very wise man (my dad) taught me that when you're trying to make a tough decision, it's best to make a list of all the pros and cons, then use that list to guide your choice. While this is a sage advice, I realize that many of you are too busy to sit around making lists. Since its my job to create and share helpful content that makes your life easier, I've made one for you.
Topics: Practical Advice, Building Your Brand
Posted by Jessica Schweppe
Aug 7, 2015 9:00:00 AM
Writer’s block stinks! Make it go away with this great topic list, relevant to any agent or broker who wants to grow their real estate blogging efforts. This is a long list, so let’s get right to it!
Topics: Practical Advice, Building Your Brand
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