Editor's Note: This article was originally published in May of 2014. It was updated in July of 2015 for accuracy.

Lead generation remains a natural focal point for those seeking to develop new business opportunities as a realtor. But, it’s largely the degree to which you successfully engage with your incoming leads that determines whether or not you’re able to convert them into new clients at their moment of intent, and ultimately increase your closings.

In November of 2013, we announced our partnership with Zillow. In short, our mutual goal is to increase the value of your individual leads - by increasing the likelihood of converting each lead into a new business opportunity. And so, we built a specific set of product features to support realtor leads generated with Zillow.

Vlogging (short for video blogging) is easy and affordable. It also provides a great way for real estate professionals to build meaningful and engaging relationships with buyers and sellers. Done right, posting videos on your blog on a regular basis can do wonders for your business. To figure out how to do it right, let’s go through some details on what vlogging for real estate is and how you can incorporate it into your real estate marketing strategy to generate and convert more real estate leads. 

What is SlideShare?

SlideShare is a website that allows you to share presentations in a variety of formats, including PDFs, PowerPoint slides and videos. Once uploaded, presentations can be searched, viewed and shared by anyone. With 60 million monthly visitors and 130 million page views, SlideShare is one of the top 200 most visited websites and has earned the title of the most popular presentation sharing website in the world.

Benefits of using SlideShare for real estate marketing:

When you are trying to build rapport, engage real estate clients in a conversation or influence an action, you need to be conscious of how your approach is impacting clients. Awareness of what you’re saying is just the tip of the iceberg. Words are important, but you also need to be aware of how you’re saying it and what your body language is communicating. 

Biggest Real Estate Infographic Benefits:

• Offers agents the ability to communicate complex data in a visually interesting way
• Provides content in a format that short-attention-span scanners can easily take in
• Complete control over design allows infographics to match the brand they're promoting 
• Interesting visual content is much more likely to be clicked - it promotes viral sharing

Agent Branded Examples: