A home is a huge purchase, and it can be intimidating and overwhelming for buyers to figure out how to add a real estate mortgage payment into their budget. There are many unknowns.

It is your job, as a real estate lender, to make the pre-qualification and loan process as stress free as possible. In order to do so, you need to be prepared to thoroughly answer key questions your buyers are almost gauranteed to ask - and by answering those questions publicly in a lender blog, you can generate new business.

But how does answering questions generate new leads? Think about it... your leads are online looking for answers to the unknowns. If you have a keyword optimized blog post that targets your ideal lead and answers those questions, leads who never would have seen your name will suddenly find you very helpful and will be motivated to reach out to you personally with follow-up questions.

We are always on the lookout for the real estate blogs that stand out from the crowd. Today, we’re sharing a few that really illustrate how to share valuable information that will effectively engage readers.

“I’m never too busy for your referrals!” This popular tagline is front and center in countless real estate agent email signatures.  Though I agree it doesn’t hurt to remind clients to recommend you to their friends and family, referrals should be a natural outcome of providing excellent service and a job well done. When you provide a great customer experience, people can’t help but boast about you!

“4 Ways to Turn Millennial Renters Into Buyers” is a blog article written by Jay Dixon, a managing partner at GQRE in South Carolina that was recently published on Inman Select.

Friday Freebies: Website traffic is vital to business success, and we know that trying to figure out what you can do to generate more can be overwhelming, so we created some tools that will help you simplify the process! Use these free premium downloads to increase your website traffic and engagement.