Editor's Note: This article was originally published on Inman News on April 15th, 2015.
Have you noticed the abundance of self-checkout lanes popping up in local stores? Do you use a bank app for mobile deposits? Is Yelp your first stop when you want to try a new restaurant for dinner? Chances are your answer to one or all of these questions is yes — and you’re not alone — but what do all of these things have to do with real estate?
Today, instead of having to turn to salespeople for information about products and services, consumers are instead turning to Google and peer-review sites. Because of this shift, consumers have developed a different mindset when it comes to considering a purchase. A mindset that makes the idea of having to speak to a human being to accomplish their purchase goal seems like a chore.
This new process, defined by Hubspot as “The Buyer’s Journey,” is affecting traditional marketing in a big way. Interruption tactics (a term coined by entrepreneur and marketer Seth Godin) have become less and less effective, a factor that is likely impacting your real estate business right now.
