Agent Insights - In this edition of  Agent Insights, Jess Stone of Southbend, IN is a (sort of) new agent that has been in the business for 3 years. She is trying to help agents that are just getting started by starting a blog of her experiences, to offer insight an answer questions that new real estate agents likely have.

Agent Insights - In this edition of  Agent Insights, Petra Norris, a real estate agent based out of Lakeland, FL. She is an expert on real estate marketing and everything to do with Lakeland, and why you should live there. For more articles by her, be sure to check out her blog!

2017 surprised everyone in real estate. An unstable political climate and unbalanced real estate market meant many prospective homebuyers were left in the dust. While you begin researching what the 2018 housing market will entail, be sure to keep this in mind - the market isn’t likely to pick up soon, especially for first-time home buyers. Below we’ll be outlining a few key trends. Ultimatey harsh reality that things may not be looking up for first time home owners in 2018.

In the business world it takes an average of six to eight touches to generate a viable online lead, according to a study from SalesForce. And the Real Estate industry is no different. According to NAR, 92% of home buyers search online for listings. During initial stages of a home buyer’s journey, they are merely collecting information online about the home buying process. For agents to succeed at converting online buyer leads, they’ll need to understand this online journey. Without proper nurturing your or your buyer’s agent may be wasting resources on converting an online lead that is simply not ready to convert. In this article we’ll discuss how many touches it takes to convert a home buyer and which steps agents can take to expediate the sales process.

As a Real Estate agent, you’ve likely encountered a few sellers this quarter four that would like to list, but are holding out till spring. In this blog, we’ll be sharing a few commonly held myths about listing a home during winter months. As an agent you can share the truths to listing a home in winter. Keep in mind this blog is geared towards agents in states with harsher winters. Reassure prospects now is the time to sell, by sharing the four truths below.