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3 Reasons Why Real Estate Agents Shouldn't DIY Their Solutions

Posted by Pacifico "PJ" Ortiz Luis

Nov 15, 2018 7:30:00 AM

Solopreneur is a new word that is not officially recognized by most spell checks, but it is something that applies to most real estate agents. Most agents are solo entrepreneurs. And being your own boss comes with a few strings. One major issue is solo agents are also their own employee, customer service team, marketing department, and personal assistant. Thus some will attempt to do it all themselves.

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Topics: Lead Generation


5 Real Estate Marketing Ideas for Halloween 2018

Posted by Pacifico "PJ" Ortiz Luis

Oct 25, 2018 7:30:00 AM

Here is a question: Including your business card when you pass out candy...tacky or not tacky? It is certainly the most efficient way to spread the word about your services. The follow up question is if it is effective or not. We have a few ideas you may be able to use this Halloween.

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Topics: Just for Fun, Lead Generation


How Do You Convert Real Estate Leads From the Internet?

Posted by Pacifico "PJ" Ortiz Luis

Oct 11, 2018 7:30:00 AM

Remember back in the year 2000 when everything was exciting online? Hit counters at the bottom of every site. And a wild west frontier for real estate agents to explore the untapped potential of online real estate leads. Fast forward to today, and with so much time passed most agents are still stuck in the year 2000....here is how to convert real estate leads you found on the internet.

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Topics: Lead Generation


7 Ways to Find Motivated Sellers Even During the Slow Season

Posted by Emily Murray

Oct 10, 2018 7:30:00 AM

The emotion you experience when business hits a lull can hardly be described with positive words, but it’s time to look at things from a different perspective. When is the last time you could really focus on lead generation and updating your marketing campaigns? Motivated sellers are still out there, even during your slowest season.

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Topics: Lead Generation


What the Fed's Projected Interest Rate Hikes May Mean for Some of Your Real Estate Leads

Posted by Kristina Brunnler

Aug 29, 2018 6:00:00 AM

When the U.S. Federal Reserve signaled it will raise interest rates two more times than previously expected, many noted it’s finally time the economy started slowing down. Interest rate hikes mean consumers will see higher bills on credit cards, auto loans, and mortgage loans, especially those with adjustable rate mortgages (ARMs). This puts many existing homeowners and would-be buyers at a disadvantage. As a real estate professional it’s important you stay up to date with current market conditions. Not only for your own business, but so you can help your clients make the best decision for themselves. Continue reading to learn what additional interest rate hikes would mean for home buyers pursuing ARMS and homeowners with ARMs.

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Topics: Lead Generation, Buyer & Seller Insights


5 Free Tools to Help Prepare You for Real Estate’s Slow Season

Posted by Kristina Brunnler

Aug 24, 2018 6:00:00 AM

With September just a week away, it’s essential for you to begin preparing your pipeline for the slow season. And with kids back in school and a market with high home prices, things may be feeling a bit sluggish. That’s why the Zurple team is sharing these five free tools to help you generate leads during the cooler winter months. Continue reading for your five free tools!

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Topics: Lead Generation, Lead Generation & Engagement, Social Media Marketing


6 Ways to Snatch Seller Leads During Busy Summer Months

Posted by Kristina Brunnler

Aug 6, 2018 8:44:43 AM

With summer in full swing it can feel like most homeowners are too busy taking summer vacations or preparing kids for to go back to school to even think about selling a home. While in many cites spring may be the most popular month to list a home, it’s still a seller’s market. Incentivize sellers to list their home with you this summer with these six marketing ideas -

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Topics: Lead Generation


7 Pieces of Advice You Wish You Knew When You Became a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Jul 26, 2018 7:06:23 AM

Ever wish you could go back in  time and tell yourself things to prepare for your future in the real estate industry? Well, that is not something in the realm of possibility. However, we have compiled a list for you to review featuring pieces of advice most agents wish they had when they first start. It might be what you already know, but reviewing them again can strengthen the foundation of your skill set.

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Topics: Lead Generation, Practical Advice


Is Farming a Waste of Time for Real Estate Agents?

Posted by Pacifico "PJ" Ortiz Luis

Jun 7, 2018 3:00:05 PM

You might hear from top producing agents that farming is a waste of time. Let's dive deeper into this. Is this true? Or is it an opinion of agents that know a better way?

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Topics: Lead Generation


Zurple Reveals How Many Leads Leave A Phone Number on a Lead Capture Form

Posted by Kristina Brunnler

Jun 5, 2018 7:24:00 AM

Lead gates are essential to capturing new customers and prospects online. The information your lead capture form asks for directly impacts your lead conversion rate. Lead capture forms place value behind your website's content and marketing campaigns. Without a lead capture form, buyers and sellers can otherwise access your content for free. Digital marketers agree across all industries that the length of a lead form directly impact conversion rates.

The more information agents ask from real estate leads, the less likely leads will be to provide that information. Likewise, the more value leads place behind the gated content, the more likely they’ll be to leave their information. So, what if that required information is optional? Will real estate leads share personal information if they don't have too? Most importantly, will they share their phone number if it's not required?

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Topics: Lead Intelligence, Lead Generation, Lead Generation & Engagement


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