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What the Fed's Projected Interest Rate Hikes May Mean for Some of Your Real Estate Leads

Posted by Kristina Brunnler

Aug 29, 2018 6:00:00 AM

When the U.S. Federal Reserve signaled it will raise interest rates two more times than previously expected, many noted it’s finally time the economy started slowing down. Interest rate hikes mean consumers will see higher bills on credit cards, auto loans, and mortgage loans, especially those with adjustable rate mortgages (ARMs). This puts many existing homeowners and would-be buyers at a disadvantage. As a real estate professional it’s important you stay up to date with current market conditions. Not only for your own business, but so you can help your clients make the best decision for themselves. Continue reading to learn what additional interest rate hikes would mean for home buyers pursuing ARMS and homeowners with ARMs.

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Topics: Buyer & Seller Insights, Lead Generation


5 Free Tools to Help Prepare You for Real Estate’s Slow Season

Posted by Kristina Brunnler

Aug 24, 2018 6:00:00 AM

With September just a week away, it’s essential for you to begin preparing your pipeline for the slow season. And with kids back in school and a market with high home prices, things may be feeling a bit sluggish. That’s why the Zurple team is sharing these five free tools to help you generate leads during the cooler winter months. Continue reading for your five free tools!

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Topics: Social Media Marketing, Lead Generation & Engagement, Lead Generation


6 Ways to Snatch Seller Leads During Busy Summer Months

Posted by Kristina Brunnler

Aug 6, 2018 8:44:43 AM

With summer in full swing it can feel like most homeowners are too busy taking summer vacations or preparing kids for to go back to school to even think about selling a home. While in many cites spring may be the most popular month to list a home, it’s still a seller’s market. Incentivize sellers to list their home with you this summer with these six marketing ideas -

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Topics: Lead Generation


7 Pieces of Advice You Wish You Knew When You Became a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Jul 26, 2018 7:06:23 AM

Ever wish you could go back in  time and tell yourself things to prepare for your future in the real estate industry? Well, that is not something in the realm of possibility. However, we have compiled a list for you to review featuring pieces of advice most agents wish they had when they first start. It might be what you already know, but reviewing them again can strengthen the foundation of your skill set.

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Topics: Practical Advice, Lead Generation


Is Farming a Waste of Time for Real Estate Agents?

Posted by Pacifico "PJ" Ortiz Luis

Jun 7, 2018 3:00:05 PM

You might hear from top producing agents that farming is a waste of time. Let's dive deeper into this. Is this true? Or is it an opinion of agents that know a better way?

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Topics: Lead Generation


Zurple Reveals How Many Leads Leave A Phone Number on a Lead Capture Form

Posted by Kristina Brunnler

Jun 5, 2018 7:24:00 AM

Lead gates are essential to capturing new customers and prospects online. The information your lead capture form asks for directly impacts your lead conversion rate. Lead capture forms place value behind your website's content and marketing campaigns. Without a lead capture form, buyers and sellers can otherwise access your content for free. Digital marketers agree across all industries that the length of a lead form directly impact conversion rates.

The more information agents ask from real estate leads, the less likely leads will be to provide that information. Likewise, the more value leads place behind the gated content, the more likely they’ll be to leave their information. So, what if that required information is optional? Will real estate leads share personal information if they don't have too? Most importantly, will they share their phone number if it's not required?

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Topics: Lead Generation & Engagement, Lead Generation, Lead Intelligence


A Powerful Tool to Capture Seller Leads in Your Farm

Posted by Kristina Brunnler

May 30, 2018 6:00:00 AM

Many listing agents falsely believe sellers don't think about placing their home on the market until they've sold their current home. The truth is, many homeowners think about selling long before they've found their dream home. In fact, the average seller spends 21 months researching online before they find an agent. You can capture seller leads during their this initial online search phase through providing the content their looking for. Don’t have any content to share? We’ve got you covered, the Zurple Marketing Team created this 2018 Moving Checklist to help you capture seller leads in their farm.

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Topics: Buyer & Seller Insights, Lead Generation


4 Reasons Real Estate Lead Emails Receive Replies

Posted by Kristina Brunnler

May 9, 2018 6:00:00 AM

In today's online world, consumers have grown accustomed to generic drip email campaigns. In fact, 86% of the world's email traffic is considered junk mail, according to Bloomberg Technology. With so much spam circulating the web, chances are real estate leads will accumulate a significant sum of spam when conducting their online home search. Real Estate agents will need intelligent, personalized emails to stand out in lead's inboxes. Zurple, the real estate industry's leading email automation platform, researched emails sent to buyer and seller leads in 2017.1 Of those emails, those with high response rates shared four similarities. Below we’ve uncovered what those four similarities are. 

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Topics: Lead Generation, Lead Intelligence


What Should Real Estate Agents Bring When Door Knocking?

Posted by Pacifico "PJ" Ortiz Luis

Mar 1, 2018 6:22:00 AM

Don't knock door knocking until you actually give knocking on doors a try. Having a good solid foundation is a great way to fortify your more advanced real estate knowledge. 

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Topics: Lead Generation


7 Real Estate Marketing Ideas for St. Patrick's Day 2018

Posted by Kristina Brunnler

Feb 28, 2018 8:54:01 AM

It’s the last day of February, meaning St. Patty’s Day is just around the corner! Heat up your pipeline this spring and get some of the leads that may not have seen their shadow this Groundhog’s Day out on the real estate market! As a real estate agent, you can spice up Q1 with a few of these festive marketing ideas.

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Topics: Building Your Brand, Lead Generation


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