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Is Farming a Waste of Time for Real Estate Agents?

Posted by Pacifico "PJ" Ortiz Luis

Jun 7, 2018 3:00:05 PM

You might hear from top producing agents that farming is a waste of time. Let's dive deeper into this. Is this true? Or is it an opinion of agents that know a better way?

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Topics: Lead Generation


Zurple Reveals How Many Leads Leave A Phone Number on a Lead Capture Form

Posted by Kristina Brunnler

Jun 5, 2018 7:24:00 AM

Lead gates are essential to capturing new customers and prospects online. The information your lead capture form asks for directly impacts your lead conversion rate. Lead capture forms place value behind your website's content and marketing campaigns. Without a lead capture form, buyers and sellers can otherwise access your content for free. Digital marketers agree across all industries that the length of a lead form directly impact conversion rates.

The more information agents ask from real estate leads, the less likely leads will be to provide that information. Likewise, the more value leads place behind the gated content, the more likely they’ll be to leave their information. So, what if that required information is optional? Will real estate leads share personal information if they don't have too? Most importantly, will they share their phone number if it's not required?

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Topics: Lead Generation & Engagement, Lead Generation, Lead Intelligence


A Powerful Tool to Capture Seller Leads in Your Farm

Posted by Kristina Brunnler

May 30, 2018 6:00:00 AM

Many listing agents falsely believe sellers don't think about placing their home on the market until they've sold their current home. The truth is, many homeowners think about selling long before they've found their dream home. In fact, the average seller spends 21 months researching online before they find an agent. You can capture seller leads during their this initial online search phase through providing the content their looking for. Don’t have any content to share? We’ve got you covered, the Zurple Marketing Team created this 2018 Moving Checklist to help you capture seller leads in their farm.

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Topics: Buyer & Seller Insights, Lead Generation


4 Reasons Real Estate Lead Emails Are Receiving Replies

Posted by Kristina Brunnler

May 9, 2018 6:00:00 AM

In today's online world, consumers have grown accustomed to generic drip email campaigns. In fact, 86% of the world's email traffic is considered junk mail, according to Bloomberg Technology. With so much spam circulating the web, chances are real estate leads will accumulate a significant sum of spam when conducting their online home search. Real Estate agents will need intelligent, personalized emails to stand out in lead's inboxes. Zurple, the real estate industry's leading email automation platform, researched emails sent to buyer and seller leads in 2017.1 Of those emails, those with high response rates shared four similarities. Below we’ve uncovered what those four similarities are. 

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Topics: Lead Generation, Lead Intelligence


What Should Real Estate Agents Bring When Door Knocking?

Posted by Pacifico "PJ" Ortiz Luis

Mar 1, 2018 6:22:00 AM

Don't knock door knocking until you actually give knocking on doors a try. Having a good solid foundation is a great way to fortify your more advanced real estate knowledge. 

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Topics: Lead Generation


7 Real Estate Marketing Ideas for St. Patrick's Day 2018

Posted by Kristina Brunnler

Feb 28, 2018 8:54:01 AM

It’s the last day of February, meaning St. Patty’s Day is just around the corner! Heat up your pipeline this spring and get some of the leads that may not have seen their shadow this Groundhog’s Day out on the real estate market! As a real estate agent, you can spice up Q1 with a few of these festive marketing ideas.

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Topics: Building Your Brand, Lead Generation


Capture More Seller Leads When You Answer This Question

Posted by Kristina Brunnler

Feb 26, 2018 6:00:00 AM

Curiosity is at an all-time high when seller leads try to size up their home against other sellers. As a real estate agent, you’ve likely heard this questions time and time again – Why do some homes sell faster than others?” 

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Topics: Buyer & Seller Insights, Lead Generation


How to Interact With Your Real Estate Leads by Knowing Their Love Language

Posted by Pacifico "PJ" Ortiz Luis

Feb 15, 2018 6:19:00 AM

"The Five Love Languages" is a book written by Dr. Gary Chapman. In the book he details how different people will communicate with their partners. While its primary use is for romantic relationships, this can be translated to intrapersonal relationships like with your children, with your colleagues, and with your real estate leads.

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Topics: Lead Generation & Engagement, Lead Generation


How to Outrank Local Real Estate Agents on Google

Posted by Kristina Brunnler

Jan 29, 2018 6:00:00 AM

They say the best place to bury a dead body is on the second page of Google search results? This may be a bit cynical, but am I right? As a real estate professional if you’re not turning up in local search results, you’re losing out on business. At Zurple our mission is to help agents grow their business online, that’s why we’ve provided these five tips on ranking high on search engine results.

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Topics: Lead Generation


4 Easy Ways to Re-engage Your Old Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Jan 25, 2018 6:02:00 AM

You get tons and tons of real estate leads online, right? On a good year you would close maybe 10% of those? Then what about the other 90%? What kind of purgatory are these leads condemned to? Do they continue living in a studio apartment? Everybody needs a home!

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Topics: Lead Generation


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