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Love Yourself! - 5 Beliefs You Should Stop Telling Yourself as a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Feb 14, 2019 7:30:00 AM

That road to success is filled with many roadblocks. Unfortunately, one of the biggest obstacles in our way is ourselves. This is equally as true for real estate agents who oftentimes are given no direction when diving head first into the industry.

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Topics: Lead Generation, Practical Advice


Buying vs. Renting: How To Turn Renters into Leads

Posted by Rachel Garris

Jan 16, 2019 4:27:00 AM

As a real estate agent, you’ve probably experienced something like this: You’re exploring a new lead that’s looking to own a home, but they’ve only ever been renters. The daunting amount of money they’d be putting into a house makes them lean towards renting – but you know better. You know the obvious benefits of being a home owner – but do your clients? 

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Topics: Lead Generation


How to Overcome 4 Common FSBO Objections

Posted by Pacifico "PJ" Ortiz Luis

Jan 10, 2019 7:30:00 AM

Sell my home myself they said. It'll be easy they said. After 90 days on the market, most FSBOs will not be thinking it is that easy.
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Topics: Lead Generation


3 Reasons Why Real Estate Agents Shouldn't DIY Their Solutions

Posted by Pacifico "PJ" Ortiz Luis

Nov 15, 2018 7:30:00 AM

Solopreneur is a new word that is not officially recognized by most spell checks, but it is something that applies to most real estate agents. Most agents are solo entrepreneurs. And being your own boss comes with a few strings. One major issue is solo agents are also their own employee, customer service team, marketing department, and personal assistant. Thus some will attempt to do it all themselves.

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Topics: Lead Generation


5 Real Estate Marketing Ideas for Halloween 2018

Posted by Pacifico "PJ" Ortiz Luis

Oct 25, 2018 7:30:00 AM

Here is a question: Including your business card when you pass out candy...tacky or not tacky? It is certainly the most efficient way to spread the word about your services. The follow up question is if it is effective or not. We have a few ideas you may be able to use this Halloween.

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Topics: Just for Fun, Lead Generation


How Do You Convert Real Estate Leads From the Internet?

Posted by Pacifico "PJ" Ortiz Luis

Oct 11, 2018 7:30:00 AM

Remember back in the year 2000 when everything was exciting online? Hit counters at the bottom of every site. And a wild west frontier for real estate agents to explore the untapped potential of online real estate leads. Fast forward to today, and with so much time passed most agents are still stuck in the year 2000....here is how to convert real estate leads you found on the internet.

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Topics: Lead Generation


7 Ways to Find Motivated Sellers Even During the Slow Season

Posted by Emily Murray

Oct 10, 2018 7:30:00 AM

The emotion you experience when business hits a lull can hardly be described with positive words, but it’s time to look at things from a different perspective. When is the last time you could really focus on lead generation and updating your marketing campaigns? Motivated sellers are still out there, even during your slowest season.

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Topics: Lead Generation


What the Fed's Projected Interest Rate Hikes May Mean for Some of Your Real Estate Leads

Posted by Kristina Brunnler

Aug 29, 2018 6:00:00 AM

When the U.S. Federal Reserve signaled it will raise interest rates two more times than previously expected, many noted it’s finally time the economy started slowing down. Interest rate hikes mean consumers will see higher bills on credit cards, auto loans, and mortgage loans, especially those with adjustable rate mortgages (ARMs). This puts many existing homeowners and would-be buyers at a disadvantage. As a real estate professional it’s important you stay up to date with current market conditions. Not only for your own business, but so you can help your clients make the best decision for themselves. Continue reading to learn what additional interest rate hikes would mean for home buyers pursuing ARMS and homeowners with ARMs.

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Topics: Lead Generation, Buyer & Seller Insights


5 Free Tools to Help Prepare You for Real Estate’s Slow Season

Posted by Kristina Brunnler

Aug 24, 2018 6:00:00 AM

With September just a week away, it’s essential for you to begin preparing your pipeline for the slow season. And with kids back in school and a market with high home prices, things may be feeling a bit sluggish. That’s why the Zurple team is sharing these five free tools to help you generate leads during the cooler winter months. Continue reading for your five free tools!

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Topics: Lead Generation, Lead Generation & Engagement, Social Media Marketing


6 Ways to Snatch Seller Leads During Busy Summer Months

Posted by Kristina Brunnler

Aug 6, 2018 8:44:43 AM

With summer in full swing it can feel like most homeowners are too busy taking summer vacations or preparing kids for to go back to school to even think about selling a home. While in many cites spring may be the most popular month to list a home, it’s still a seller’s market. Incentivize sellers to list their home with you this summer with these six marketing ideas -

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Topics: Lead Generation


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