With nearly everyone using the Internet as their go-to source of information these days, creating a well-designed, user-friendly website only marks the beginning of your real estate marketing journey. You also need to have high online visibility, which can be achieved through search engine optimization (SEO).

While logos and slogans are important, several other elements are needed to build a successful real estate brand identity that leaves a deep and lasting impression on your prospects.

There is nothing cheesier than seeing the word "Spooktacular" plastered all over a Halloween marketing campaign. As a real estate agent that is in touch with their audience, you know better than to put your real estate prospects through this. Well, what SHOULD you do for your real estate marketing campaigns this Halloween?

With trends coming and going, the marketing landscape is constantly evolving. That said, it can be easy to adopt such a reactionary approach when running a successful real estate business that we ignore the signs that our email marketing strategy needs some renovating. Even if the thought of an overhaul is a challenge, it is a must for any good real estate agent in order to stay relevant and create a long-lasting online presence.

You've been given a multitude of differentiating tips from your fellow agents that don't seem to provide consistent results. Some will tell you they have a script that converts. Some will reference their coaches. Those solutions certainly work for that individual agent, but what about solutions that work for EVERY agent?