As a real estate agent, one of your main responsibilities is to effectively navigate all the moving parts of a transaction, which typically involves multiple parties, motives, challenges, and timelines. Towards the end of this process, all the parts should add up to a successfully closed real estate deal.

However, a critical component of the agent/client relationship that unfortunately, is often overlooked by many real estate professionals, is managing client expectations.

Maybe door knocking isn't your thing? What about leads that expressed their interest on your website? How do you go about converting these leads, especially if they aren't answering their phones?

While businesses of all stripes can benefit from implementing a savvy digital marketing strategy, the importance of social media for real estate really can’t be underestimated. What was once an industry that relied heavily on cold calling and traditional direct mail marketing has now moved to an industry that depends on social media marketing.

Simply filling out a lead capture form on an IDX website doesn't mean the deal is done. To win over online real estate leads, you must remember that this is a conversion of their interest. Here are the most common obstacles that real estate agents will face when generating online leads.

As a real estate professional, you are constantly shifting gears and responding to the ever-changing needs of buyers. For first time home buyers in particular, purchasing a house, an apartment, or a condo can feel like a daunting task.