Agents say that internet leads are a scam. Leads stink. They never pan out, and lead generation companies will give you low quality leads.

With nearly two million real estate licensees in the United States, it’s safe to say that real estate is a highly competitive industry. And to build a profitable career, you need to stand out from the crowd.

As a real estate professional, you’re always looking for new and creative ways to tell your brand’s story. These days, that story needs to be told across multiple mediums and platforms, mainly online, in order to encourage your leads to take action. In fact, 94 percent of millennials and 84 percent of baby boomers go online to find their future homes. That’s why it’s imperative that you know how to engage your real estate prospects in the digital space in a manner that translates to real-life business.

Over the years we have featured several articles on how to drive traffic to your real estate website. You can become an expert in a single day by reading through our archives. Getting a person to a website is only the first battle you have to win though. How do you keep a potential real estate lead from leaving your page?

In an industry that’s constantly evolving, no real estate professional should ever be satisfied with their existing skill set. To succeed in real estate, learning how to network with others effectively is a must. In fact, building a sphere of influence and connecting with like-minded professionals are two skills real estate agents work tirelessly to hone.