No matter the industry, every customer has their own unique wants, needs, and motivations. So, it makes perfect business sense to treat them accordingly. This phenomenon has ushered in a new era of marketing where customers don’t expect to feel like just another number on a list.

New to real estate? Old to real estate? Despite the title, the advice found in this article can benefit anybody from any generation. No need to have grown up with pogs and tamagotchis.

The purpose of marketing and advertising is to encourage someone to take action (hence the phrase “call to action”). However, despite being perhaps the single-most important element of a pitch, calls to action are routinely ignored, rarely tested, and one of the most under-utilized elements of a real estate website.

When it comes to establishing yourself in any industry, especially real estate, the best way for a solo entrepreneur to establish themselves is by focusing on a single niche. With real estate that can be a specific type of property or a specific type of client. Today we will focus on a specific geographic location a real estate agent would like to focus on.

We are currently living in an era that calls for swift adaptation to ever-changing technology. Like most aspects of digital life, the transition from one device to another is accelerating at a rapid pace. These days, more and more consumers prefer using their smartphones as their main, and sometimes only, device for the majority of their communications for personal and professional use.