Summer. Every real estate agent’s favorite season. School is out. Most people are on vacation. There is more sunlight. Real estate leads have more availability to schedule a showing or an appointment for a home appraisal.

As a real estate professional, you know first-hand the power of referrals in engaging new clients. But, how do you generate leads from your website? You might attract web visitors via your social media posts and blog content, but how do you secure their trust so they can choose you for all their future real estate needs? The answer is testimonials.

As a real estate agent, navigating the murky waters of digital marketing can be rife with challenges. In addition to the ever-growing jargon you have to keep up with, you still need to make sure you position yourself as a real estate expert in the process. From headlines to images, and the content in between, it’s important to find out how to convey pertinent information in a way that will be beneficial for your real estate business.

The benefits of blogging in real estate span far and wide. As a real estate agent, developing and managing a blog for your business is an essential tool in your communications cache.  When you set a clear system in place to accompany your great content, your blog inevitably entices potential home buyers and sellers in your area.

Tech giants are great models to look at when comparing them to your own business. You want to be able to scale your workflow, and earn more income. There is a very important lesson that real estate agents can learn from these companies.