What are real estate agents very likely to read about during the transition of the old year to the new year? TRENDS! Let me give you a secret: marketers will write non-stop about real estate trends, because we know that you will read them. Let’s share why trends don’t matter, shall we?

Solopreneur is a new word that is not officially recognized by most spell checks, but it is something that applies to most real estate agents. Most agents are solo entrepreneurs. And being your own boss comes with a few strings. One major issue is solo agents are also their own employee, customer service team, marketing department, and personal assistant. Thus some will attempt to do it all themselves.

Here is a question: Including your business card when you pass out candy...tacky or not tacky? It is certainly the most efficient way to spread the word about your services. The follow up question is if it is effective or not. We have a few ideas you may be able to use this Halloween.

Remember back in the year 2000 when everything was exciting online? Hit counters at the bottom of every site. And a wild west frontier for real estate agents to explore the untapped potential of online real estate leads. Fast forward to today, and with so much time passed most agents are still stuck in the year 2000....here is how to convert real estate leads you found on the internet.