The emotion you experience when business hits a lull can hardly be described with positive words, but it’s time to look at things from a different perspective. When is the last time you could really focus on lead generation and updating your marketing campaigns? Motivated sellers are still out there, even during your slowest season.

A simple text message can set a chain reaction of events that can lead to a transaction. You dropping in to say hi can quickly lead to a referral you wouldn’t otherwise have. What is stopping you from casually sending a text message to your past clients?

With summer a recent memory it’s hard to believe we are now in the season of pumpkin spice lattes and wool sweaters! If Halloween is sneaking up on your this year, it’s time to get into the spooky spirit.  With Halloween around the corner, you have a great reason to create a fun marketing campaign and reach your existing database as well as attract new leads!

When the U.S. Federal Reserve signaled it will raise interest rates two more times than previously expected, many noted it’s finally time the economy started slowing down. Interest rate hikes mean consumers will see higher bills on credit cards, auto loans, and mortgage loans, especially those with adjustable rate mortgages (ARMs). This puts many existing homeowners and would-be buyers at a disadvantage. As a real estate professional it’s important you stay up to date with current market conditions. Not only for your own business, but so you can help your clients make the best decision for themselves. Continue reading to learn what additional interest rate hikes would mean for home buyers pursuing ARMS and homeowners with ARMs.

With September just a week away, it’s essential for you to begin preparing your pipeline for the slow season. And with kids back in school and a market with high home prices, things may be feeling a bit sluggish. That’s why the Zurple team is sharing these five free tools to help you generate leads during the cooler winter months. Continue reading for your five free tools!