As discussed in a previous post, real estate seller leads are very valuable to agents because they offer a number of benefits:

• You can take on more clients
• You have more control over your time
• You have the opportunity to represent both sides of the deal
• Bidding wars in a low inventory market can mean higher commissions

But how do you go about attracting, converting and closing seller leads?
You need to match your marketing to your potential seller leads' experience - from the moment they begin to consider selling until they're ready to call an agent.

When it comes to making a purchasing decision, consumers go through a process – coined by inbound marketing company, Hubspot, as “The Buyer’s Journey.” That term may be a bit confusing when you're talking about a seller, but it represents the seller's process of deciding whether it is necessary to buy real estate services from an agent or broker.

This journey is made up of three stages:

• Awareness
• Consideration
• Decision

Stage #1: Awareness

Time and time again, you've been told that in order to effectively convert leads, you need to stay on top of your real estate lead follow-up - but there's a problem... actually, there are three problems:

1. The busier you are, the more leads you get:
   The real estate market is more active in the spring and summer months, which means you're extremely busy. Naturally, that also means you get a larger influx of leads because more buyers and sellers are entering the marketplace.
   
   
2. Lead follow-up is time consuming:
   Even when you're not slammed, it can be challenging to quickly follow up with every single property inquiry or generic question that floods your inbox - and it's even more difficult when you're in the midst of several transactions. 
   
   
3. Leads move on quickly:
   Potential buyers and sellers are anxious for answers, so if they reach out to you and don't hear back quickly, they will move on to the next agent without hesitation. 

So how do you manage an influx of leads, a chaotic schedule and a modest budget?

Consider these 3 real estate lead management options:

All of us are always selling. We spend lots of time and energy every single day trying to influence others in one way or another; whether we’re asking someone to buy something from us, agree with our reasoning or even obey our directions. As a real estate professional, you’re always on the sales frontline.

There has been a lot of focus as of late on the importance of killer content - but one thing that typically doesn't get as much attention (but should) is fantastic formatting. In order to keep leads engaged on your website, you need to have a layout that is attractive, modern and easy to navigate. But how do you make sure you site is optimized for maximum engagement?

It's time to get personal.

I often hear from real estate professionals that they are frustrated with their marketing. The most common complaint is that their marketing strategy is time consuming but it doesn't deliver the results needed to effectively grow their business.The big question is - what's the underlying issue? Why do real estate pros struggle to incorporate marketing that consistently works? Let's take a look at some real estate marketing truths: 

3 real estate marketing truths every real estate pro should know: