Email marketing is not going anywhere. If you’ve seen the latest Inman report on the effective use of social media by real estate agents and brokers, email is leading the pack. The key is to get people to open your emails and take action – you want your email subscribers to become your clients.

A successful real estate email starts with a compelling headline. You only got a few seconds to make an impression – your email headline is your calling card.

Here are 5 ways to write killer real estate email headlines:

You can successfully connect and convert Internet leads if done properly. Pick up your phone and call them after you connect with them in a meaningful way via their preferred method of contact - be it email, text or phone. You need to learn more about their current situation, pain points and what is important to them so you can get on the same wavelength and speak their language.

Dedicate specific days and times each week to follow up with your prospective clients. Be disciplined about it. Practice positive mental attitude: be friendly, professional, knowledgeable and enthusiastic when talking to anyone.

Here are 10 strategies for successful phone conversations with your Internet real estate leads (inspired by Chris Smith’s Conversion Code for Internet Leads):

Craigslist can be a great vehicle for listing promotion and lead generation. In order to take advantage of the benefits, you need to make sure you're following best practices and avoiding Craigslist posting faux pas. For the best possible results with your Craigslist real estate marketing, avoid these 5 common mistakes.

To grow your real estate business quickly, you need to qualify your leads as efficiently as possible so you can prioritize your time to high quality leads. Doing so will allow you to get the best ROI while allowing you to create optimized content so you’re able to stay engaged with the rest of your leads via consistent e-mail follow up.

Editor's Note: This article was originally published in May of 2014. It was updated in July of 2015 for accuracy.

Lead generation remains a natural focal point for those seeking to develop new business opportunities as a realtor. But, it’s largely the degree to which you successfully engage with your incoming leads that determines whether or not you’re able to convert them into new clients at their moment of intent, and ultimately increase your closings.

In November of 2013, we announced our partnership with Zillow. In short, our mutual goal is to increase the value of your individual leads - by increasing the likelihood of converting each lead into a new business opportunity. And so, we built a specific set of product features to support realtor leads generated with Zillow.