Text messaging continues to become more commonly used as a way to communicate with real estate leads and clients - but is it always appropriate?

While sending text messages to real estate leads and clients can be convenient, if it’s done in the wrong manner it can be detrimental to a working  relationship or even appear to be lazy and unprofessional. Real estate agents need to be careful when deciding when to send a text message instead of emailing or calling leads and clients, so we’ve compiled some pros and cons to help you decide.

Not achieving your real estate blogging goals? You may be guilty of making some of the most common blogging mistakes without even knowing it.

Whether you’ve just begun or are a veteran real estate blogger, it’s important to always make sure you’re giving your audience the information they crave in a timely and proper manner. Living by these blogging rules will help you hit the mark every time.

Live by these 8 real estate blogging rules:

With technology as prevalent as it is in today’s real estate industry, customer relationship management (CRM) and automated systems are now used to communicate with online leads more often than not. Yes, automated systems can be great for real estate follow-up because they can communicate with your leads sooner than you may be able to - but waiting too long to reach out to them yourself can negatively impact those potential opportunities.

If you use a real estate CRM or an automated system, it’s important to know when the best time is to step in and reach out to them yourself. Knowing when the best time to step in and speak with internet leads personally will help you convert more and get the best return on your investment.

Make sure to follow up with an internet lead when…

Real estate marketing can be tough during the holiday season as it's typically a slower time for sales . People aren’t as focused on the real estate market and can often put buying or selling a home on hold until the new year. To help set you up for success this season, we’ve put together a “how-to” guide for generating real estate leads during the holidays. Don’t slow down just because it’s typically a slower time of year for the real estate industry.

Your How-To Guide for Generating Leads This Season:

Having trouble getting real estate leads to respond to your emails or even click back to your website? Well, we’ve got you covered! Constructing a great real estate marketing email can be a task, but we’ve compiled a few strategies (besides the obvious) to help you optimize your content and encourage leads to engage with you. Get the best response and click-thru rates by using these email optimization tips.