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Our Zurple Agent Success blog, which launched a few months back, is designed to serve as an educational hub for real estate agents around the country. Our content goal is simple: help agents succeed in today’s market.

You know you should probably blog every once in a while – but it’s time consuming. What good are a couple blog posts going to do to help you and your business anyway?

The truth is, if you can make a commitment to blog and promote your blog posts on a semi-regular basis – you will see pretty incredible results. Why?

Check it out: 

It’s quite common to come across some pretty terrible listing descriptions and accompanying property photos when searching for homes online. And by terrible - I mean downright awful – like, embarrassingly bad. 

The good news for real estate agents is that this creates an easy opportunity to stand out from your less dilligent competition. All you have to do is invest an extra bit of time in to crafting impressive listing descriptions. As an added bonus, you’re far more likely to generate more interest in your properties (and more leads) with an optimized approach to building your real estate listings.

Ready to give it a shot?

Follow these four easy steps to optimize your real estate listings for leads and, ultimately, sales! 

Today, we’re going to tackle one very important question:

Who are you talking to?

 

Sure, you know you need to get leads… but do you really know who you’re reaching out to? Here are some key questions you can ask yourself to figure out some basic shared characteristics of your ideal client:

 Trust me – you want to read this.

Got your attention didn’t I? Good - now let's dig in.

As you know, a real estate blog can be a huge asset to your business. A well-positioned blog can drive traffic to your website, increase your credibility as an agent and can even help you capture new leads. 

In most cases, when you publish a new blog post, you'll promote it on your social profiles or will send out an email with a sneak preview of the content to get people to check it out. Now here comes the tricky part: