Do you know your real estate buyer leads - I mean REALLY know them? Read on to find out! 

So you have a real estate website and you added great content –
now how do you get traffic? 

To effectively drive traffic to your site or blog, there are three key factors you need to consider:

• Desired Audience
• Website & Blog Post SEO
• Paid Promotion

Step One: Identify Your Target Audience

New Product Announcement:

Zurple has launched a highly affordable and extremely effective conversion solution built specifically to work with your Zillow and Trulia leads. It's called Conversations by Zurple, and it's designed to help you turn more of your leads into real client opportunities.

Back in the day, the only way for consumers to learn about a product or service was to talk to a salesperson – whether it be in a store, on the phone or in the home. Today’s consumers are operating in a much different environment. Buyers have access to endless, instantaneous information about a variety of product and service options – and it’s available at the touch of a button. What’s more, not only do buyers have access to product information, they also have access to reviews from other consumers to take into consideration. 

Transparency is here to stay – and buyers hold all of the cards.

What does this mean to your real estate business?

What metrics really matter when it comes to measuring whether or not your real estate marketing emails are successful? Traditional marketing knowledge dictates that if you have the goal of using email marketing to drive conversions through a certain point on your website – you should focus on these three stats:

• Open rate
• Click through rate
• Conversion rate

Right? Well, kind of...

Those three metrics do illustrate each “gate” or step an email recipient must pass through in order to become a more qualified lead – but they don’t tell the whole story.

Let’s take a look at each one of the three main metrics in more detail: