What's better than a great open house? You get to show off your property, have a good chance of getting some serious bidders and you have the potential to capture some new buyers leads. Make the most of your open house opportunities this summer with these 7 sizzling success tips!

Real estate postcards are hotly debated on the web. Some sources swear sending postcards as a marketing tool will yield amazing results while others warn against wasting hard-earned dollars. One common argument against them is they are simply outdated. Generally, that may be true - but a well executed print marketing campaign can still be effective.

Before you overlook using postcards altogether or, on the contrary, blindly sink money into them - consider these points:

Are you maximizing your marketing flyer lead generation potential?

As an agent – you are on a constant quest to generate new business. Save yourself time and effort by turning your existing marketing materials into targeted lead drivers! This article will teach you four easy ways to use marketing flyers to generate more buyer and seller leads.

So far in 2014, we’ve seen many local real estate markets across the country continue to gather steam. At the same time, however, competition between real estate agents for those valuable buyer and seller leads continues to increase. And so, while incomes for agents are generally rising, so too are marketing costs. To keep your head above water and ultimately thrive in today’s real estate marketing environment, your marketing efforts need to be affordable, effective, sustainable, and scalable.  

In this post, I’ll present you with 9 real estate marketing ideas you can adopt today to set yourself up for success in 2014 and beyond.

Generating Seller Leads

Online marketing isn’t a new or novel concept. And it’s certainly not something that’s lost on the majority of real estate agents in today’s market. However, it has taken significantly longer for online marketing to have a BIG impact in real estate than it has in many other industries. Rest assured, the time has come. And the message to realtors who may still be reliant upon increasingly costly and ineffective ‘traditional’ marketing practices is clear: online marketing is now king.